Bookings For New Alturas and XUV 300 Growing Rapidly as product have it all to get prospective consumers, new or repetitive in the showrooms
Be it small cars or big cars from the brand. Be it properly full blown SUV which compete at the highest segment in the market or monocoque sub four meter SUV which is the new trend. The manufacturer is growing surprisingly and rapidly in the Indian market despite not such a great past in urban markets. These two brand new SUV’s from the brand have clearly taken intense amount of interest in the consumers mind and some of them have taken almost immediate action.
The Alturas was launched almost two months ago and XUV 300 launches this week has filled the register book for Mahindra in no time. The Alturas now has 1000 bookings in a matter of short time. A SUV which touches Rs. 30 lakh price tag and has a Mahindra badge and is heavily engineered by its Korean counterpart, Ssangyong. The same applies for the XUV 300 because the bookings stand at 4000 and the unveil just took place, officially, in the second week of February.
That is the mark of a new beginning for Mahindra. The out reach seems to be just right, so there is something Mahindra has done just right to get this almost ‘instant’ momentum on a large scale. The brand is known for its SUV’s and this has now translated into serious buying proposition. Also because the new products shows leap and bound worth of change in regards to prospects towards the buyers favor.
The feature packed SUV’s are also something the people in the country look forward to every day and the domestic brand and its reach in the domestic market has lead to gaining some serious market share in the country already with these numbers as most of the other products seem to do just fine, be it in any sort of market, within the country.
The XUV 300 promises a good value for money proposition says Mahindra as the launch is just days away. The Alturas continues to do so already. With their new found partnerships along with new age design, approach towards quality, value for money propositions, powerful and efficient engines and transmissions on offer, the already impressive current cars and the next generation of the current cars can push Mahindra ahead in the right direction.