Renault India announced the addition of 17 new sales and service touchpoints, which include 14 showrooms and 3 workshops across India. The aggressive network expansion is part of a strategic business focus to grow the brand across existing and emerging markets. The new facilities are located in Himachal Pradesh (4 facilities), Telangana (3 facilities), Rajasthan (2 facilities), Uttar Pradesh (2 facilities), Delhi, Punjab, Andhra Pradesh, Assam, Tamil Nadu and Maharashtra.
With the inauguration of the new dealerships, Renault’s network has expanded to more than 390 sales and 470+ service touchpoints, which include 200+ Workshop On Wheels locations across the country.
“India is an important market for Renault’s global growth plans, and we have a thorough business strategy for this dynamic automotive market. This is reflected by our robust product enhancement strategy, our rapid network expansion and fervent efforts to ensure customer delight. Although we are cautious given the current situation, it is encouraging to see that we are attracting new dealers in these times, as well as getting more investments and expansion requests by existing partners. This is enabling us to expand our presence to cater to more customers in metro cities as well as emerging tier II-IV cities across the country,” said Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations.
In July 2020, Renault recorded sales of 6,422 units, which is a 75.5% growth over last year and there is an encouraging response to the recently launched TRIBER AMT and the new versions introduced in the KWID range. Renault will take its product strategy forward with the launch of the DUSTER with an all-new turbo petrol engine, which will make it the most powerful SUV in the segment. Together with this, a focussed business strategy led by an engaged network participating in the new initiatives, using digital platforms extensively to reach out to customers, and providing them the best of the services in these challenging times have contributed to Renault efficiently managing the current business environment.
“We have always taken concerted efforts to best serve our customers and expanding our dealership network is one of the ways we can cater more efficiently to our growing customer base. This has perfectly supplemented the host of attractive offers for customers, which include staggered payment schemes, deferred EMIs, cash offers, exchange benefits and special finance rates. At the same time, we worked closely with our dealer partners by offering special incentives, relaxation on targets, facilitated faster financial transactions and support in terms of inventory holding costs, which have helped to foster a stronger-than-ever business relationship, especially in these challenging times,” said Sudhir Malhotra, Head – Sales & Network, Renault India.
The newly inaugurated dealership facilities have been designed according to the RENAULTSTORE concept. RENAULTSTORE is a new generation of dealerships which have been conceptualized to best address the evolving needs of customers by highlighting the value of the brand, products, services and accessories in a modern and more effective manner.
Echoing these sentiments, Mr. Laksh Vaaman Sehgal, Dealer Principal, Prime Auto Cars Ltd. (Motherson Group), shared, “Our association with the Renault brand has strengthened over time and we are happy to grow our relationship with the opening of another showroom in Delhi, Renault Patparganj. We see tremendous growth for the Renault brand in India and look forward to adding more Renault dealerships in the future as well. We work as a team and the objective has always been to ensure unmatched customer satisfaction, which is central to what we do.”
To ring in Independence Day, Renault has launched the ‘Reasons To Smile’ campaign, under which customers can avail of benefits of up to INR 70,000 on DUSTER, up to INR 35,000 on KWID and up to INR 30,000 on TRIBER. Other offers include no EMI for the first four months and finance at a special rate of 6.99%. Renault has significantly enhanced its digital capabilities and portfolios with online booking options and other interventions. Customers can book cars from home on the Renault India website or the MyRenault App at a nominal booking amount, and can also get loan approvals remotely from Renault Finance.
Renault is taking all necessary measures to safeguard the health and wellbeing of its customers and dealership partners. All dealerships – showrooms and workshop, are being completely fumigated every day before they are opened for customers. There is a manpower health screening for all dealership employees after resuming the job and only post that employees are allowed to start their work.
All dealerships are advised to maintain daily monitoring, social distancing, periodic temperature checks, regular sanitization including staff, customers, meeting rooms and test drive fleet. Masks and sanitizers are also advised to be made available across all showrooms and workshops.