Royal Enfield today announced the launch of the all-new 2023 Bullet 350. Introduced on Royal Enfield’s proven, super-refined and smooth J-series engine platform, this iconic motorcycle, with over nine decades of heritage, proudly continues to be a fusion of resilient aesthetics and craftsmanship; a symbol of the vibrant culture it has catalysed over the last nine decades, and the community and characters it represents.
Over its remarkable lifespan Bullets have undertaken almost every task imaginable including championing in trials and International Six Days Trials competitions, setting lap records on the Isle of Man, conquering the highest mountain passes, being a trusted companion on every kind of trip, from weekend getaways to round-the-world adventures, employed as a dependable everyday motorcycle and hardy workhorse, being used as a versatile platform for customisation, going into battle and being a loyal partner to more than a million passionate riders around the globe.
Not only is the Bullet the longest-running motorcycle model in continuous production anywhere in the world, but it has also become a part of India’s social fabric, an heirloom handed down from one generation to the next and has spawned over 1200 riding clubs.
The 2023 Bullet 350 is powered by the modern, globally acclaimed 349cc air-oil cooled single cylinder engine that also powers the Meteor, Classic and Hunter. Fuel-injected, it produces 20.2 bhp at 6100 rpm and 27 Nm of torque at 4000 rpm and a optimised 5-speed gearbox.
2023 Bullet 350 gets a large diameter 41mm front forks and wider section tyres, a 100/90 -19 at the front and 120/80 -18 at the rear as compared to past Bullet versions. The motorcycle has a new take on the single bench seat. Redesigned mudguards, a marked improvement in the proportion, stance and aesthetic balance of the motorcycle give it a subtly evolved styling. The motorcycle will have a 300mm disc brake fitted at the front and with 270mm disc or drum brake options at the rear.
The 2023 Bullet 350 is released in three distinct editions, all handcrafted with a premium finish that will delight. The Bullet Military Red and Military Black are equipped with single channel ABS, rear drum brake and finished with single solid-coloured tanks and classy decals. The Bullet Standard in Black or Maroon are fitted with dual channel ABS and rear discs, and are finished with elegant hand-pinstriped body-coloured tanks and components as well as chrome and gold badges. The Bullet Black Gold is finished with a striking combination of matt and gloss black tank, copper and gold 3D badge, copper pinstriping and on-trend, blacked-out engine and components, and comes with dual channel ABS and rear disc brakes.
All three editions are built with a distinctive 13-litre, teardrop tank and the traditional Royal Enfield casquette that houses a new headlamp along with the signature ‘tiger eyes’ – pilot lights – an enduring feature on Royal Enfield motorcycles since 1954. More contemporary touches include the new digi-analog instrument cluster that houses an LCD information panel and a USB charging point mounted below the handlebar that is standard across variants. The rider’s controls have received special focus to ensure that the design, fit and finish are top class with beautifully styled rotary switch cubes that combine ease of use with eye-catching retro appeal.
The 2023 Bullet 350 will be supported by an ecosystem of 37 Genuine Motorcycle Accessories, including nine designed and developed specifically for the Bullet. These include comfortable touring and low-rise seats and touring handlebars. There is also a selection of quality riding gear, including helmets and apparel with detailing that echo the Bullet’s legendary pinstriping.
The Bullet is available for bookings in India starting September 1, and retails and test rides begin from September 3, 2023. Ex-showroom price for the motorcycle will be INR 1,73,562/- for the Military Black and Red, INR 1,97,436/- for the Standard, and INR 2,15,801/- for the Bullet Black Gold. The new Bullet 350 will be available in Europe by the next quarter and will be launched across SARRC, APAC and Americas in a phased manner.