Mercedes‑Benz launched the GLS Maybach and also opened its stunning new Mercedes‑Benz Studio Los Angeles, marking an important milestone in the brand’s global Mercedes‑Benz Studios network. The initiative establishes brand spaces in 18 influential cities across four continents, combining emotional brand storytelling with cultural relevance while creating new ways for people to engage with the brand. For the first time in the United States, the brand introduces a dedicated MANUFAKTUR Made to Measure Hub, strengthening its presence in the programme’s most important market for individualisation and offering personalised one-to-one appointments for top-end customers seeking truly bespoke vehicles.
With Los Angeles joining locations including Munich, Budapest, Bucharest, Copenhagen, Delhi, Prague, Seoul, Singapore, Stockholm, Tokyo, Toronto and Warsaw, the rollout continues to gain momentum across key international cities. As physical brand spaces, they all combine customer proximity, cultural relevance and immersive brand experience within a single platform. Each Studio is tailored to the unique character of the region following a clearly defined global framework. While many Studios are created as unique, limited-time experiences, selected locations may establish a more permanent presence. Across the network, Mercedes‑Benz Studios translate the “Welcome home” brand promise into inviting experiences embedded in customers’ everyday environments. Through carefully curated programming and displays, cultural collaborations and personalised interactions, the concept strengthens brand perception and builds lasting relationships with customers and brand enthusiasts.
Style that commands attention: The new Maybach specific radiator grille with illuminated outline and, for the first time, a subtly illuminated MAYBACH lettering within the grille frame exudes confidence and grandeur. In selected markets, even the upright Mercedes‑Benz star atop the bonnet is gracefully illuminated3. Rose-gold details adorn the double-star DIGITAL LIGHT headlamps.
Engineered to perfection, down to the last detail: Each 23-inch forged wheel carries a centre-mounted Mercedes‑Benz star, engineered to remain perfectly upright at all times. A precision ball-bearing mechanism allows the star to self-level using gravity, maintaining vertical alignment as the wheel rotates.
Power without drama, silence without compromise: A new electrified V8 biturbo engine offers a more powerful driving experience, combined with efficiency and serenity. A revised steering system with a more direct steering ratio brings a new level of precision, agility and responsiveness to every journey.
Sublime ride comfort and maximum agility: Built on the new, standard-fit AIRMATIC air suspension, E-ACTIVE BODY CONTROL reads and reacts to every driving situation 1,000 times per second, neutralising roll, pitch and lift with precision. In CURVE mode, the GLS leans into corners by up to three degrees, reducing lateral forces for every occupant. The result is a driving experience of extraordinary fluidity.
Mercedes-Maybach GLS 680
Dark petrol uni/verdesilber metallic
MANUFAKTUR Leder Exklusiv Nappa Maybach kristallweiß / silbergrau pearl
Mercedes-Maybach GLS 680 | Energieverbrauch kombiniert: 13,7-13,3 l/100 km | CO₂-Emissionen kombiniert: 312-304 g/km | CO₂-Klasse: G;Mercedes-Maybach GLS 680 | Energieverbrauch kombiniert: 13,7-13,3 l/100 km | CO₂-Emissionen kombiniert: 312-304 g/km | CO₂-Klasse: G*
Mercedes-Maybach GLS 680
Dark petrol uni / Verde silver
MANUFAKTUR Maybach Exclusive Nappa Leather Chrystal white/Silver grey pearl
Mercedes-Maybach GLS 680 | combined energy consumption: 13.7-13.3 l/100 km | combined CO₂ emissions: 312-304 g/km | CO₂ class: G;Mercedes-Maybach GLS 680 | combined energy consumption: 13.7-13.3 l/100 km | combined CO₂ emissions: 312-304 g/km | CO₂ class: G*
Markus Bauer, Leiter Mercedes-Maybach, Mercedes-Benz AG;Mercedes-Maybach GLS 680 | Energieverbrauch kombiniert: 13,7-13,3 l/100 km | CO2₂-Emissionen kombiniert: 312-304 g/km | CO2₂-Klasse: G*
Markus Bauer, Head of Mercedes-Maybach, Mercedes-Benz AG.;Mercedes-Maybach GLS 680 | combined energy consumption: 13.7-13.3 l/100 km | combined CO2₂ emissions: 312-304 g/km | CO2₂ class: G*
The art of a grand welcome: The electric running boards of the Mercedes‑Maybach GLS emerge with effortless grace the moment a door is opened, fully extended in under one second. At night, an LED strip illuminates the step while a Maybach emblem is simultaneously projected onto the ground – a quiet ceremony of arrival. As the door closes, they retreat seamlessly into the sill.
New Maybach specific, two-tone paint finish: Dark petrol non-metallic/verde silver metallic joins the exclusive two-tone exterior palette for an elegant, contemporary statement.
A new dimension of intuitive digital experience: The latest MBUX generation with the Maybach specific graphics, an enhanced Zero Layer and the MBUX Virtual Assistant powered by generative AI transform the digital experience into something deeply personal, intelligent and unmistakably Maybach. Over-the-air updates4 ensure the driving experience evolves with time.
Dedicated to wellbeing in every seat: The front seats offer a newly developed vibration massage in the seat cushions. In the rear, the Executive Seats introduce a further refinement: a new massage function that, for the first time in the GLS, extends to the calves.
Even more expressive design options: New Maybach Exclusive Nappa leather in beech brown/macchiato beige and two new decorative trim elements further enrich the interior: brown open-pore V-groove walnut wood and an exclusive high-gloss silver/black diamond-pattern mixed fabric.
Urban point-to-point assisted driving: MB.DRIVE ASSIST PRO can help the driver to navigate through city streets with advanced SAE-Level 2 assistance1, turning the complexity of dense urban traffic into an effortless experience. Market introduction starts in China, followed by the U.S.
Mercedes-Maybach GLS 680
Dark petrol uni/verdesilber metallic
MANUFAKTUR Leder Exklusiv Nappa Maybach kristallweiß / silbergrau pearl
Mercedes-Maybach GLS 680 | Energieverbrauch kombiniert: 13,7-13,3 l/100 km | CO₂-Emissionen kombiniert: 312-304 g/km | CO₂-Klasse: G;Mercedes-Maybach GLS 680 | Energieverbrauch kombiniert: 13,7-13,3 l/100 km | CO₂-Emissionen kombiniert: 312-304 g/km | CO₂-Klasse: G*
Mercedes-Maybach GLS 680
Dark petrol uni / Verde silver
MANUFAKTUR Maybach Exclusive Nappa Leather Chrystal white/Silver grey pearl
Mercedes-Maybach GLS 680 | combined energy consumption: 13.7-13.3 l/100 km | combined CO₂ emissions: 312-304 g/km | CO₂ class: G;Mercedes-Maybach GLS 680 | combined energy consumption: 13.7-13.3 l/100 km | combined CO₂ emissions: 312-304 g/km | CO₂ class: G*
Markus Bauer, Leiter Mercedes-Maybach, Mercedes-Benz AG;Mercedes-Maybach GLS 680 | Energieverbrauch kombiniert: 13,7-13,3 l/100 km | CO2₂-Emissionen kombiniert: 312-304 g/km | CO2₂-Klasse: G*
Markus Bauer, Head of Mercedes-Maybach, Mercedes-Benz AG.;Mercedes-Maybach GLS 680 | combined energy consumption: 13.7-13.3 l/100 km | combined CO2₂ emissions: 312-304 g/km | CO2₂ class: G*
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