Škoda Auto Volkswagen India Private Limited (SAVWIPL) has marked a key milestone in India with the start of production of the new Kushaq at its world-class Chakan plant in Pune. Built on the Group’s ‘Make in India, for India and the world’ vision, the SUV reflects the evolving aspirations of customers in India and markets around the world.
As a catalyst for the Group’s focus on high localisation, low ownership costs, and quick turnaround times, the Kushaq was the first model under the INDIA 2.0 strategy – designed specifically for India’s versatile driving conditions and diverse customer needs. The new Kushaq blends refined European driving dynamics, advanced equipment, passenger comfort, and safety with compelling value.
Ashish Gupta, Brand Director, Škoda Auto India, said, “The Kushaq has been a transformative product for Škoda in India. As our first model under the INDIA 2.0 strategy, it marked the beginning of a new chapter, one that combined high localisation, world-class manufacturing at Pune, a deep understanding of Indian customers, and our commitment to democratising technology for the Indian market. With the new Kushaq, we are further building on that strong foundation, delivering European driving dynamics and 5-star safety that customers associate with Škoda. This is the start of our product offensive for this year, as we expand our product range in line with evolving customer demands. Alongside our product expansion, we will continue our focus on growing our network, maintaining a service-first approach, and establishing a differentiated brand, reinforcing our strategy of building trust and driving excellence.”
Over the years, the Kushaq has built a reputation for driving dynamics, creature comfort and solid safety, making it a dependable choice in India and international markets. The SUV has played a pivotal role in SAVWIPL’s growth in India and is a key contributor to the Group’s record-breaking 117,000 units sold in 2025.
The new Kushaq made its world premiere in January 2026, with deliveries set to begin in March. The overwhelming pre-booking response to the new Kushaq further reinforces customer trust in the marque.
