NEXA, a game changer premium retail network from Maruti Suzuki, celebrates 5 years of providing unique experiences to delight over 1.1 million customers. Designed to offer a global car buying experience to customers, every NEXA experience is a testimony to unmatched hospitality, innovative technology and global lifestyle. With over 370 showrooms across 200+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume). NEXA persistently stays true to its philosophy of ‘creating the new to inspire the next’ by providing a premium experience to everyone who enters the world of NEXA.
Speaking on the occasion, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “NEXA marks the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customer. In these 5 years, NEXA, with its diverse range of products, intelligent brand associations and unique customer experiences has delighted over 1.1 million customers. NEXA is the 3rd largest retail automobile retail channel in India.”
He reinforced, “With NEXA, we are able to attract modern urban Indian consumer to Maruti Suzuki portfolio We are extremely grateful for the enormous trust placed in us by our customers As we move forward, it will be our constant endeavour to continue to reinvent and deliver the unique NEXA experience to our ever-evolving customers.”
Driven by innovation and the desire to go beyond everyday retail experience, the launch of NEXA in 2015 set a new benchmark in automotive retail. NEXA has touched the imagination of young, urban and aspirational customers. Nearly half of NEXA customers are under 35 years and are well travelled & technologically savvy. NEXA introduced three pillars which catered to expectations of the discerning customers; NEXA MUSIC (Creation of New English Music that is Original and Inspiring),NEXA LIFESTYLE (Creation of new lifestyle experiences that are Avant Garde and Aspirational & NEXA JOURNEYS (Creation of exclusive Journeys that are Unique).
Staying true to its values of innovating through technology and sticking to its brand philosophy, NEXA launched Augmented Reality (AR). This platform allowed customers to effectively and efficiently explore products in a digitalised format. Additionally, NEXA range offers best-in-class technologies such as Smart Hybrid, Suzuki Connect, Smartplay Infotainment System, NEXA Safety Shield to its customers.
5 glorious years and counting – NEXA continues to grow as a lifestyle brand that supports creators of today in the world of music, fashion and beyond. Focused to discover the unexplored, NEXA collaborated with best of artists through associations with prestigious platforms such as IIFA Awards etc.
Additionally, NEXA launched, first-of-a-kind initiative, NEXA Music which celebrates home grown artists in the space of original English music. Inspired by A.R. Rahman & others renowned artists NEXA Music released 29 Original English Songs and Music Videos which garnered more than 50 million views on YouTube.