Friday, August 8, 2025

Citroen Phase Two Plans Readied To Increase Market Share

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Citroën India today announced a bold new chapter in its journey with the launch of “Citroën 2.0 – Shift Into the New” strategic plan. Built on the foundation of active customer listening and market feedback, Citroën is sharpening its focus to become a preferred and accessible mobility brand – delivering long-term value through smart engineering, superior connectivity, comfort, and seamless ownership. This refreshed direction signals a strategic reset designed to elevate customer satisfaction, accelerate product innovation, and significantly expand the brand’s footprint across India.

At the heart of “Citroën 2.0 – Shift Into the New” strategic plan is product upgrades across the C3, Aircross, and the Basalt Coupe SUV. These upgrades focus heavily on design, in-cabin technology, and comfort, with major input from India-based engineering teams to reflect real-world Indian driving needs. Each vehicle, built on Citroën’s global C-Cubed platform, offers up to 98% localisation, blending global quality with strong local relevance. This next-gen portfolio isn’t just about enhancements; it’s a reimagining of Citroën’s core promise of innovation, comfort, and accessible mobility.

Shailesh Hazela, CEO & MD of Stellantis India, said: “India represents one of the most exciting and demanding opportunities for Stellantis globally and our Citroën 2.0 – Shift Into the New strategic plan is a decisive step forward in our commitment to India. We’re aligning closer than ever with Indian customers through locally engineered products, deeper network reach, and a relentless focus on quality and customer centricity. This is not about quick wins—it’s about sustainable growth, built on trust and long-term value. With high localisation, strong after-sales systems, newer ways of customer engagement and a sharp understanding of evolving expectations, we’re here to grow with India and for India”

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Citroën’s nationwide presence is growing rapidly, from just 10 showrooms at launch in 2021 to over 80 customer touchpoints today. The company plans to double its reach by the end of this year, aiming to be within 100 KM of every customer. A particular emphasis is placed on Tier II, III, and IV markets where aspirations are growing. These touchpoints are supported by a digitally enabled service model offering transparent pricing, real-time service tracking, and consistent after-sales quality across all locations.

Backing this growth is Citroën’s robust investment roadmap in India, with over ₹5,300 crore invested so far in manufacturing, product platforms, and localisation. Further investment is planned to scale EVs, ICE platforms and localisation. This ongoing investment is part of “Citroën 2.0 – Shift Into the New” strategic plan to enhance Citroën India’s role as a strategic hub for innovation, engineering, and future-ready mobility under the Stellantis global framework.

“Citroën 2.0 – Shift Into the New” strategic plan is being launched with a teaser featuring Cricket legend MS Dhoni as the Brand ambassador, giving a sneak peek into what is in store from the brand with upgraded products, an agile network, a dependable service ecosystem, and a customer-first mindset to grow volume and market share to being a long-term value player in India’s dynamic automotive landscape.

Citroën India has partnered with HDFC Bank, India’s largest private sector bank, to offer best-in-class retail and dealer finance solutions. This strategic move further strengthens the Stellantis–HDFC alliance, making HDFC Bank the exclusive preferred financier for all Stellantis brands in India, including Jeep, Maserati and now Citroën.

The MoU was signed by Shishir Mishra, Business Head & Director – Strategic Partnerships & Institutional Business, Stellantis India and Mr. Akhilesh Kumar Roy – Business Head – Auto Loans, Inventory Finance and Two-Wheeler Loans, HDFC Bank. Present on the occasion were several senior executives from Stellantis India and HDFC Bank.

With HDFC Bank’s extensive pan-India reach and a proven legacy as one of the most trusted automobile financiers for over two decades, the tie-up empowers both Citroën customers and dealer partners with strong financing support. For customers, this partnership brings enhanced convenience and accessibility with competitive interest rates and flexible repayment options.

One of the standout features is the HDFC Xpress Car Loan, an industry-leading solution offering 30-minute disbursals through a 100% digital interface, eliminating the need for any physical documentation. This makes the car buying journey smoother, faster, and more customer-friendly. Auto Loans have been one of the significant contributors to HDFC Bank’s Retail Assets segment. As of June 30, 2025, the Bank’s Auto Loan book stood over Rs. 1.48 lakh crore

For Citroën dealer partners, the collaboration unlocks a suite of customised floorplan finance solutions designed to support day-to-day operations and growth. Dealers will benefit from preferential terms, competitive rates, and a wide range of financial products tailored to their business needs. The partnership also ensures seamless processing for working capital and inventory funding, empowering dealers with greater financial agility and operational efficiency.

Mohit Soni
Mohit Sonihttps://www.thrustzone.com/
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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