Mercedes-Benz today, announced its best-ever September sales, growing by a robust 36% compared to September 2024. The record monthly sales is strongly driven by Government’s GST 2.0 reforms which buoyed customer interest and resulted in increased purchase, that has been on hold since middle of August. The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed ~2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India. Q2 FY 25-26 sales remains at best ever 5119 units. FY 25-26 (Apr-Sept) sales at 9357 units with 4% growth
The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales
performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by
steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-
26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in
the overall sales volume of Mercedes-Benz India.
Strong demand for the Top-End Luxury segment: Best-ever monthly sales for GLS, AMG G63 SUVs and
the EQS SUV in September 2025 Demand for Mercedes-Benz ‘Top-End’ luxury segment continued for the Q2 FY 25-26 with 25%
penetration and 12% y-o-y growth. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach,
AMG G63 continued to command customer preference with growing trends of hyper-personalization
and customization. Mercedes-Benz’s bespoke ‘manufaktur’ range, offering personalized selection of
high-quality equipment, exclusive appointments and craftsmanship, comprises 75% of all top-end
luxury vehicles sold in India. AMG G 63 also registered its highest ever monthly sales despite a waiting
period of more than 6 months.
Steady demand driving the ‘Core’ segment: Best-ever monthly sales for LWB E-Class, GLC and GLE
SUVsMercedes-Benz’s ‘Core’ segment registered a growth of 10% in Q2 FY 25-26 with best-ever monthly
sales for LWB E-Class, GLC and GLE SUVs in September 2025. ‘Core Segment’ continued to play an
important role with 60% penetration in Mercedes-Benz India’s overall sales in India. The success of the
LWB E-Class remains unchallenged in India, making it the highest selling luxury car in India with a 47%
y-o-y growth for the luxury sedan in the Q2 FY 25-26 period.
Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ portfolio comprising the A-Class sedan and the GLA SUV continue to offer
high product substance in their respective segments, driving substantial value proposition for luxury
customers. Mercedes-Benz Entry Luxury products are feature loaded underpinning a value-oriented
sales approach that successfully caters to the growing aspirations of young customers. In Q2 FY 25-26,
Mercedes-Benz ‘Entry Luxury Segment’ declined in a segment completely dominated by products
available at a lower price point having market offers.
Top-End BEVs continue to drive Mercedes-Benz’s BEV growth:
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The
BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with
EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.
(All sales figures of Mercedes-Benz India are that of retail sales)
