Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, successfully conducted the V-Strom SX Experience Day in Lucknow, Uttar Pradesh. The one-day event, held at Harmony Park, Ahmamau, Lucknow brought together over 120 motorcycle enthusiasts, offering them an exclusive opportunity to experience the V-Strom SX on a specially designed urban enduro track. The setup featured dedicated unpaved road designed to showcase the motorcycle’s real-world capability.
Speaking about the initiative, Mr. Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India said, “The V-Strom Experience Day allows us to create a more meaningful connection with our customers. Many riders want to understand how the V-Strom SX performs beyond city roads, and this platform gives them firsthand exposure to its crossover DNA. We are delighted with the enthusiastic response in Lucknow and look forward to engaging with more customers across India.”
V-Strom Experience Day is part of SMIPL’s nationwide program designed to help riders explore the V-Strom SX’s adventure-tourer and crossover capabilities. The Lucknow track enabled participants to experience the motorcycle’s handling, comfort, stability, and suspension performance in conditions that go beyond a standard city test ride.
Riders navigated through multiple challenge sections, including a rumble strip, tyre pit, drum pit, gravel pro zone, and sand pit. Each segment demonstrated the V-Strom SX’s balance, control, low speed handling and confidence on uneven terrain.
Further enhancing the experience, participants also interacted with V-Strom SX owners and motorcycle experts, who shared practical insights and touring experiences. Their insights and real-world stories helped participants learn more about the motorcycle’s performance and touring potential. Ensuring a complete engagement experience, participants also received giveaways and exclusive on-the-spot booking offers were made available for interested customers.
A rider who experienced the motorcycle said at the event said, “The V-Strom SX has excellent suspension and feels smooth over rough patches, whether I am riding in sitting or standing position. It has good pick-up and balance. For me, it is one of the best options in the adventure biking category.”
To keep the excitement going beyond the event, adventure enthusiasts in Lucknow can visit their nearest Suzuki dealership, take a test ride and become part of the growing V-Strom SX fan club. The test ride option is also available for long rides allowing customers to explore its capabilities first hand. The Suzuki V-Strom SX is available at authorised Suzuki dealerships and through the Canteen Stores Department (CSD) in the city, offering added convenience and access to the buyers.
Strengthening its connect with the adventure riding community, SMIPL recently organised the V-Strom Expedition in Ladakh, where customers rode across challenging Himalayan terrain. SMIPL will be coming up with the next leg of V-Strom Expedition in Ladakh in the coming months. Additionally, SMIPL will continue bringing the V-Strom Experience Day to more cities across India, offering riders an engaging platform to discover the versatility and capability of the V-Strom SX.
