Ola Electric today announced a significant price reduction for its flagship electric motorcycle,the 4680 Bharat Cell powered Roadster X+ 9.1 kWh, enabled by rapid economies of scale at its Gigafactory and deep vertical integration of its indigenously developed 4680 Bharat Cell. As cell production has ramped up, cost efficiencies have improved materially,allowing Ola Electric to pass on these benefits directly to customers. The Roadster 9.1 kWh will now be priced at ₹1,29,999, down from ₹1,89,999, and would be available in limited units only during specific purchase windows.
Ola Electric will transition from open sales of Roadster X+ 9.1 kWh to a limited purchase window model, with vehicles made available in specific time-bound slots and limitedquantities. The first purchase window will open on Friday, April 3, from 6:00 PM to 9:00 PM, with subsequent windows to be announced periodically based on production availability. The Roadster 9.1 kWh, Ola Electric’s highest-performance electric motorcycleoffering a range of up to 500 km, has witnessed overwhelming demand, far exceeding current supply capacity.
Commenting on the announcement, an Ola Electric spokesperson said,”As production of our 4680 Bharat Cell scales, we are able to unlock significant cost efficiencies and pass them on directly to customers. The response to the Roadster has been extremely strong – the bike demand during our #EndICEAge campaign has grown morethan 5X, and this new pricing makes long range electric mobility even more accessible.”
Over the past year, Ola Electric has been rapidly scaling production of its 4680 Bharat Cell, designed and manufactured entirely in India. As production ramps up, costs havedeclined significantly, enabling the company to pass on these benefits directly to customers. Ola Electric is also accelerating expansion of its Gigafactory, with capacity scaling toward 6 GWh, reinforcing its commitment to building a robust domestic batteryecosystem and driving down costs further through vertical integration.
This announcement comes on the back of a strong resurgence in Ola Electric’s business performance in March. The company recorded over 150% month-on-month growth in registrations,reaching 10,117 units, while daily orders crossed 1,000 units in the last week of the month, signaling a sharp recovery in demand momentum. Market share also witnessed a V-shaped recovery, supported by structural improvements in service operations and a significantlyenhanced ownership experience.
As India moves toward reducing dependence on imported crude oil, Ola Electric will continue to focus on advancing battery technology and accelerating EV adoption.
