Amazon today announced that its two-wheeler store on Amazon.in has clocked 2x year-on-year growth. Demand is being led by Tier 2 and Tier 3 cities where customers are increasingly also choosing premium and electric vehicles alongside everyday commuter bikes. The company currently lists selection from over 20 brands across electric, premium and commuter segments, including Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy and Hero MotoCorp, supported by more than 3,000 OEM authorized dealers.
“The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year,” said Aman Lohan, Director – Home, Kitchen and Outdoors, Amazon India.
Customers are choosing premium
Across fuel types, customers are choosing models with premium features, connected technology, advanced safety systems and long-term ownership value. The average two-wheeler purchased on Amazon.in now exceeds ₹1 lakh, reflecting a clear shift toward higher-spec models. Premium motorcycles grew nearly 5x year-on-year, while commuter bikes more than doubled and ICE scooters grew 1.5x during the same period. For electric two-wheelers, the ₹1 lakh to ₹1.5 lakh segment now accounts for over half of all EV demand on Amazon.in, a move away from entry-level options toward mid-premium electric mobility.
Demand is coming from beyond metros
Two-wheeler demand on Amazon.in is overwhelmingly a non-metro story. Nearly 2 in 3 customers come from Tier 2 and Tier 3 cities, a share that rises to 7 in 10 for electric two-wheelers. Growth in these cities is accelerating. Kakinada, Tirupati, and Nellore in the South have shown the highest growth with up to 12x increase in bookings YoY. 2-wheeler bookings from Nagaur and Jind in the North and Jamnagar, Bilaspur and Rajkot in the West have grown up to 6x YoY. Purnia and Samastipur in the East have grown up to 7x YoY, emerging as new demand pockets. There is a behavioral shift, and consumers are choosing to shop for a 2-wheeler online. Customers from over 2,300 Tier 3 towns bought a two-wheeler for the first time on Amazon.in in the last 12 months.
A seamless journey from discovery to purchase
Amazon.in brings together a wide selection of premium motorcycles online with brands through OEM authorized dealers alongside electric and commuter segments, all in a single destination. Every dealer on Amazon.in is OEM authorized, ensuring customers receive genuine products backed by original manufacturer warranty. Customers can shop 24×7, compare across brands and fuel types, access verified owner reviews and ratings and see ex-showroom prices for their exact pin code without visiting an OEM authorized dealer. Payments are fully digitized across credit card, debit card, UPI and net banking, with zero MDR charges on credit card transactions and full fraud protection on every order.
AI tools that simplify a complex decision
As more customers across India buy two-wheelers online for the first time, Amazon.in’s AI-powered tools help them navigate what remains a high-consideration decision. Rufus, Amazon’s AI shopping assistant, helps customers make complex decisions by answering detailed questions on range, mileage, features and compatibility across brands and fuel types. LensAI allows customers to search by image, helping them identify and explore models they have spotted on the road. Review Summaries distil thousands of customer reviews into concise, easy-to-read snapshots, helping customers quickly understand what owners actually think of a model. Price History gives customers full visibility into how a product’s price has moved over time, helping them decide when to buy. Together, these tools compress the research cycle and help customers across India choose with greater confidence.
Maximize Your Savings with Amazon Pay
Customers can shop smarter and save more with Amazon Pay through a wide range of payment and reward benefits, including unlimited 5% cashback for Prime members and 3% for non-Prime members on the Amazon Pay ICICI Bank Credit Card, along with welcome rewards worth up to INR 2,500. Eligible customers can also access instant credit of up to INR 60,000 via Amazon Pay Later, enjoy exclusive shopping rewards and shop affordably through the INR 99/day EMI store across mobiles, electronics, fashion and appliances. With Rewards Gold, customers can earn assured 5% cashback across 15+ brands and categories by completing payments in three months, plus additional cashback and Rewards Gold benefits — including 5% off for Prime members on orders above INR 799 and 10% cashback for all customers on orders above INR 499 — making shopping more rewarding for millions of customers nationwide.
