Mahindra today introduced the BE 6 SPORTEQ, an all-new series that marks the next evolution of its acclaimed electric origin SUV. To mark the unveiling of the BE 6 SPORTEQ range, Mahindra also took the wraps off two additional expressions of the SPORTEQ philosophy, the top-of-the-line Launch Edition and the performance-focused Formula E Freedom Edition. BAAS has been introduced for lower spec battery.
The BE 6 has captured the imagination of owners and fans alike since its launch in November 2024, becoming the most talked-about Mahindra eSUV. The BE 6 has resonated for the way it makes people feel, inspiring an emotional connection among owners and admirers alike. Pulse Goes Rogue is the campaign that captures that spirit, taking forward the very idea on which the BE 6 was built. Available in 12 striking colour options including 4 new (Rosso Impulso, Ruby Velvet, Graphite Storm and Firestorm Orange Satin) and offered across eight variants, ONE, TWO, THREE, THREE+, FOUR, FE, FE FOUR and Launch Edition, the SPORTEQ series has been designed to offer customers a wider choice of performance, technology and ownership experiences.
BE 6 SPORTEQ Launch Edition
The BE 6 SPORTEQ Launch Edition sits at the top of the range, distinguished by an exclusive Graphite Storm exterior and a full Racing Tan leatherette interior.
BE 6 SPORTEQ Formula E Freedom Edition
The BE 6 SPORTEQ Formula E Freedom Edition represents the most performance-focused expression of the BE 6. Drawing from Mahindra Racing’s Formula E programme, it translates the spirit of electric motorsport into a distinctive road-going package.
The timing is significant, with Mahindra Racing enjoying one of its strongest Formula E campaigns in recent years. With victories in Monaco and Tokyo and a record-equalling four pole positions for Edoardo Mortara, Mahindra Racing has reaffirmed its competitive credentials on the global electric racing stage.
This connection will be further reinforced at the London E-Prix, where the Freedom livery and the SPORTEQ Freedom Edition will be showcased together.
The SPORTEQ Freedom Edition features the original BE 6 headlamp design, complemented by a more purposeful exterior treatment with subtle tricolour accents that celebrate its racing inspiration. Emphasising its sporty character, the SPORTEQ Freedom Edition will be available in vibrant Satin colour finishes including the new Rosso Impulso. Inside, the cabin adopts an exclusive Black & Firestorm orange theme, paired with a two-screen digital cockpit and a signature halo design element unique to this edition.
From TWO onwards, all variants feature a three-screen coast-to-coast display, creating a more immersive and futuristic cockpit experience. Customers seeking the original race-inspired cockpit with two screens and the signature halo design can opt for the SPORTEQ Freedom Edition.
Every variant in the SPORTEQ series features an enhanced suite of technology-rich, segment-first features, staying true to the BE 6 eSUV’s core proposition as a Software Defined Vehicle (SDV).
All new technology and software features introduced on the SPORTEQ series will be made available to existing BE 6, XEV 9e and XEV 9S customers through over-the-air (OTA) software updates, rolled out in phases starting January 2027. The specific feature set available to customers will vary depending on the vehicle model and variant.
MAIA and the six TEQ suites:
The six TEQ Suites are powered by MAIA, Mahindra’s Artificial Intelligence Architecture and the foundation of its Software Defined Vehicle (SDV) vision. It enables features that make the vehicle more intuitive, engaging, secure and responsive to individual customer needs.
TEQ_Talk: Built with Google Gemini – a next generation conversational companion, designed to make every drive more connected, intuitive, and effortless. TEQ_Talk powers natural interactions through 17 specialized AI agents. It supports over 100 core functions & 48 Apps including:
• Vehicle controls
• Navigation
• Music
• News
TEQ_Play: Offers a rich suite of interactive experiences including:
• Karaoke – 1st OEM in India
• In-car gaming suite, also in BYOD mode – 1st OEM in India
• Private Audio
• Dolby Vision and Dolby Atmos
• GrooveMe Party
• Milestone
TEQ_Drive: Enhances performance and driving dynamics through a suite of intelligent vehicle controls like:
• Custom Drive Mode
• Drift Mode
• Tribe Drive
• Revive & Revive SOS
• The Formula E Freedom Edition-exclusive Acceleration Boost
TEQ_Me: Transforms personalisation from a setting into an experience via:
• User profile with Auto-detection
TEQ_Secure: Enhances safety through intelligent monitoring features like:
• Secure360 Pro – Live view with audio relay and Intrusion Alert
• NFC & Digital Car Key – An expanded and seamless secure Digital Car Key ecosystem across iPhone, Apple Watch, Android, and Samsung smart phones, as well as NFC Key Cards. This makes Mahindra the first Indian automotive OEM to offer Car Connectivity Consortium (CCC) compliant Digital Car Key functionality across multiple device ecosystems
• 3rd Screen Parental Lock
TEQ_xting: Enables a new degree of personalisation by allowing customers to create:
• Personalised Tailgate Messaging
