MINI India announced the launch of its official vehicle customization programme, designed to elevate individual style and allow owners to tailor their vehicles to their preferences. Grounded in the long-standing brand belief that no two MINIs should ever look the same, this new initiative offers a highly curated range of bespoke upgrades – spanning original accessories,signature paints, and bold decals – for both the Cooper and Countryman families.
The program allows customers to personalize either a brand-new or existing vehicle by modifying almost any element, including the roof, mirror caps, spoilers, and brake calipers. To perfectly match their personality, customers can choose from an array of paint options, including over 100 classic MINI shades, multiple exclusive thematic decals, and originalMINI accessories. This extensive selection makes a total of 2.5 million unique combinations possible, ensuring that every customized vehicle stands out as a personal statement.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI has never been just amode of transport; it is a declaration of personal style. We firmly believe that no two MINIs on the road should look the same, which is why the ‘Mod My MINI’ programme puts the design canvas directly into the hands of our owners. True luxury is defined bythe freedom to choose, and by offering this unprecedented tier of factory-backed customization, we ensure that every driver can define their vehicle’s identity entirely on their own terms. Ultimately, small changes drive a big personality, making your drivingexperience as completely unmatched as your fingerprint.”
To ensure that each unique vehicle retains its premium finish, all official decals installed through the programme come backed by a 24-month warranty from the date of installation.Customers are invited to get in touch with their nearest MINI Authorized Dealer to explore the full library of options, check part availability, and begin creating a one-of-a-kind vehicle. MINI has 17 sales touchpoints in 16 cities – Bird Automotive & DeutscheMotoren (Delhi NCR), Infinity Cars (Mumbai), Krishna Automobiles (Chandigarh), KUN Exclusive (Chennai, Hyderabad & Bengaluru), Bavaria Motors (Pune), EVM Autokraft (Kochi), Gallops Autohaus (Ahmedabad), OSL Prestige (Kolkata), Speed Motorwagen (Lucknow), TitaniumAutos (Guwahati & Ranchi), Eminent Cars (Surat) and Sanghi Classic (Jaipur & Jodhpur). MINI service is integrated with larger BMW Group India aftersales network and is available at 51 touchpoints across 36 cities.
