Building on the success of its last five seasons, Royal Enfield’s #ArtofMotorcycling (AOM) is back with Season 6. What began in 2020 as a grassroots initiative has evolved into a worldwide cultural movement to give artists, designers, and creative enthusiasts a platform to showcase theirpassion and celebrate the motorcycling way of life.
Season 6 will invite entries across 13 regions—India, Thailand, Indonesia, Australia, New Zealand, South Korea, Japan, Malaysia, Brazil, Argentina, Colombia, Mexico, and the UK—continuing to bring together illustrators, photographers, graphic artists, and othercreative practitioners from across continents in a shared act of imaginative interpretation. The UK marks its debut in this edition, expanding the competition’s reach into a new continent.
This year’s #ArtofMotorcycling theme, Game Mode On, invites artists to reimagine the thrill of motorcycling through the nostalgic lens of retro gaming. In a world where creativity is the only cheat code, picture you andyour motorcycle as the hero of your own game, and design a cover that brings this world to life—pixelated horizons and uncharted levels along with unheard soundtracks of the road.
Since its inception in 2020, #ArtOfMotorcycling has attracted over 150,000 registrations, evolving from a platform created to spotlight Indian artists into a truly global movement. In 2024, AOM made its international debut, opening the contest to artists acrossthe APAC and LATAM regions. Today, the platform spans 13 countries and continues to expand its community of creators season after season — a testament to its growing resonance with riders and artists across the globe.
To spotlight creative talent across every age group, the 2026 edition unfolds across two distinct categories.
● The Adults Edition (Global) opens the stage to artists and illustrators from India, APAC, LATAM, North America, and the UK, welcoming both digital and hand-drawn entries. Submissions will first be shortlisted at theregional level before they compete globally. A Global Winners category will honour the best international entries, while a Riders’ Choice award will put the spotlight back on the community—letting the Royal Enfield community vote for their favourite designson social media.
● The Kids Edition (India Only) stays true to the brand’s commitment to nurturing emerging voices, giving young artists a canvas of their own to bring the brief to life through hand-drawn artwork.
Shortlisted artworks on the country and regional level will be evaluated by a league of global jury; the global creative community will also have a voice in the decision-making process for the Rider’s Choice category. The top seven designs (across regions)will receive an all-expenses-paid trip to Royal Enfield’s annual community event, Motoverse 2026 in Goa (November 27–29), where their artworks will be displayed on exclusive #ArtofMotorcycling apparel.
Key Dates for Season 6:
● August 28, 2026: Registrations open
● September 11, 2026: Jury reveal & entry submissions begin
● October 21, 2026: Registration window closes
● November 5 – 10, 2026: Winners to be announced
How to Enter: Interested candidates can head over to the #ArtOfMotorcycling section on Royal Enfield’s website post 10:00 a.m. today to register in their preferred category and download the design toolkit. They can then create their unique design and share it on Instagram, tagging @royalenfield using the hashtags #ArtOfMotorcycling #ArtOfMotorcyclingGameModeOn. The last date to participate is October 21, and the winners will be announced between November 5 and November 10.
Registration link: www.royalenfield.com/in/en/art-of-motorcycling
