JSW Greentech Limited, the commercial electric vehicle company of
the JSW Group, today launched its brand AMPSTAR, under which it will design, manufacture and sell
electric buses and trucks in India. The launch marks the group’s entry into commercial mobility.
The brand will carry the group’s endorsement as AMPSTAR: powered by JSW. AMPSTAR has been
designed as a full-stack commercial mobility offering built around the entire customer journey.
Alongside the vehicle, it covers charging infrastructure, operating solutions, financing options and
after-sales support, so that operators can make the move to electric with confidence. Customers will
be offered flexibility to specify across power configurations from 150 kW to 500 kW and choose
between outright purchase, leasing, Battery as a Service (BaaS) and other ownership and operating
models.
AMPSTAR vehicles will be built at India’s largest integrated EV manufacturing facility spread across 90
acres at AURIC, Chhatrapati Sambhajinagar, Maharashtra, with annual capacity of 15,000 electric
buses and trucks. The plant will house India’s first pre-treatment and electro-deposition (PT-ED)
process for bus manufacturing, a technology widely used in advanced automotive markets, along with
an automated truck-cabin line and an integrated battery ecosystem.
The vehicles are engineered in-house for Indian operating conditions. JSW Greentech has developed
the base logic, software and algorithms for the entire electric drivetrain, which allows it to tailor
vehicles to specific customer requirements. The vehicle’s design includes a double cooling battery
system and a high strength monocoque chassis, specifically built for India’s climate and road
conditions.
Speaking at the launch, Sajjan Jindal, Chairman, JSW Group “When we decided to enter electric
commercial mobility, I saw it as an act of nation-building – moving India’s people and goods on power
generated within India, rather than fuel sourced from outside. We cannot control global oil prices. But
we can control how much we depend on them. If I had to put our ambition for AMPSTAR in one
sentence, it’s this: we want AMPSTAR to be a catalyst for changing the way India moves. That’s no
longer just a business question. It’s a question of who we want to be as a country. But for every
customer to make bold choice of electric bus & truck, the economics have to make the case – not
sentiment. When they do, the impact goes far beyond the vehicle itself: energy security, lower logistics
costs & greater global competitiveness for Indian industry, a stronger manufacturing ecosystem built
here in India, and cleaner future for the next generation. That’s the journey AMPSTAR begins today mile by mile, disrupting the way India moves.”
Adding to this, Parth Jindal, JSW Group, said: “AMPSTAR brings the full strength of JSW into
commercial mobility, with one ambition: to change how India moves its people and its goods. We
spent months listening to customers and stakeholders, and one thing was clear, real barriers to
adoption go well beyond the vehicle itself. That is when we started designing around the complete
customer journey and created full stack electric commercial mobility solution. AMPSTAR brings
together two powerful ideas: ‘Amp,’ comes from Ampere – the unit of electric current, representing
technology that amplifies performance. ‘Star’ represents aspiration, leadership and progress. The
brand identity reflects that same ambition – modern, forward-moving, built to stand out. This is our
promise: to go the distance with every customer, making the transition to electric simpler, more
reliable, and more rewarding.”
On the business case for customers, Sumit Mittal, CEO, JSW Greentech Limited, said: “AMPSTAR is
our vision for electric commercial mobility, and today marks its beginning. We are designing,
engineering and building these vehicles in India, from the ground up – our own drivetrain, our own
software, using the best of technologies available, and built for Indian roads and operating conditions.
Our range is built to cover the full spectrum. On the bus side, our portfolio will span 7 meter to 18 metre
buses, serving diverse applications including staff transportation, city, intercity and school mobility. On
the truck side, we are starting with the 55-tonne tractor-trailer — one of the most demanding vehicle
architectures with plans to expand into tippers and fixed-body dumpers in the months ahead. India
deserves world-class buses and trucks on its own roads, and AMPSTAR is how we deliver that.”
About the AMPSTAR Brand:
The name brings two ideas together. “Amp” comes from the ampere, the unit of electric current, and
for the brand stands for the power of technology to amplify performance. “Star” represents aspiration,
leadership, excellence and progress. Together they express the idea at the centre of the brand:
Powered Progress.
The visual identity is modern and technology-forward while staying grounded in real-world usability.
Its flowing letterforms reflect an integrated ecosystem in which vehicles, energy and intelligence work
as one. At its centre is the Rising Star, a distinctive angular ‘A’ whose upward thrust marks the point
where momentum turns into progress. The brand line, All In, All Electric, sums up the ambition behind
AMPSTAR.
