In its centenary year, the Borgo Panigale manufacturer presents the Formula 73, a motorcycle that revives, in a modern version, the spirit of a model and an era that helped create the Ducati legend and inspired the principles that still guide it today. The Formula 73 celebrates the 750 Super Sport Desmo, the first Ducati Road bike equipped with a desmodromic valve timing system.
The Super Sport was in fact a replica of the 750 Imola Desmo with which Paul Smart and Bruno Spaggiari triumphed in the 1972 200 Miglia di Imola, the first European competitionfor production-derived motorcycles, a formula which in the 1980s would give rise to Superbike. The historic victory at Imola and the subsequent birth of the 750 Super Sport Desmo represented the first and fundamental episode in Ducati’s saga in production-derivedracing, where it has achieved a world championship record that now stands at more than 400 victories, sixteen rider titles, and twenty-one manufacturer titles.
The Formula 73 was created today as a tribute to that epoch-making motorcycle, which already embodied the values of Style, Sophistication, and Performance that have inspiredDucati ever since. The Formula 73 is a model dedicated to motorcycle enthusiasts with timeless charm, who love to stand out by riding a bike with an unmistakable design and strong personality, shunning conformity and paying attention to every detail in theirdaily lives.
“The Formula 73 is a rolling masterpiece that pays homage to one of the most significant motorcycles in our history, the 1973 750 Super Sport Desmo,” said Mr. Bipul Chandra, Managing Director, Ducati India. “We are incredibly proud to secure a highly exclusive allocation of these limited-edition motorcycles for our passionate Ducatisti in India. With only 873 units produced globally, the arrivalof the Formula 73 offers a rare opportunity for Indian collectors to own a piece of timeless Italian heritage seamlessly blended with modern Ducati performance.”
The Formula 73 is the star of the short film ‘A Piece of Timeless’, in which Italian actor Stefano Accorsi, a great Ducati enthusiast, reflects on his experience of tryingit for the first time. Stefano, drawing a parallel between riding a motorcycle and acting, recounts his relationship with acting and the world of motorsports in this film.
Unmistakable personality The Ducati Formula 73 line is a contemporary reinterpretation of the legendary 1973 750 Super Sport Desmo. Sleek and slender, this bike conveys agility thanks to its minimalist yet elegant aesthetics. Equipped with the iconic air-cooled Ducati twin-cylinder engine, it combines the rebellious spirit of Urban Café Racers withthe timeless charm of what many collectors consider to be the most significant motorcycle in Ducati’s history.
Every detail contributes to making the Formula 73 unique. The silver and aqua green livery, inspired by the original 750 Super Sport Desmo, is the result of careful researchin the company’s historical archives carried out by the Ducati Style Centre. The vertical gold stripe on the tank echoes the original unpainted strip on the 750 Imola Desmo, which allowed the team to check the fuel level without complicating and weighing downthe bike with additional instruments. The clip-on handlebars with bar-end mirrors, the short, tapered fairing and tail confirm the Café Racer personality of this collector’s bike.
The many billet aluminium components, such as the brake and clutch levers with oil reservoirs, the footpegs and the Rizoma fuel cap supplied as standard, catch the eye andfurther enhance a bike designed to be admired both when stationary and in motion.
Like all Ducati limited edition models, the Formula 73 features the model’s name and serial number on the steering plate. Each bike comes with a certificate of authenticity,as well as a collection of period images and sketches created by the Ducati Style Centre, presented in a special box.
Innovation in tradition The Ducati Formula 73 is a timeless creation, faithful to the technical solutions that made the 750 Super Sport Desmo iconic, yet at the same time a modern, high-tech motorcycle.
Its 803 cc Desmodue engine is an L-twin with desmodromic distribution and two valves, Euro5+ approved, faithful to the technical standards on which Ducati built its legendin the 1970s and 1980s. An authentic engine, capable of 73 horsepower at 8,250 rpm, which goes beyond the concept of performance to unequivocally define the personality of the Formula 73, becoming a fundamental element of both the style and riding experienceof the bike. The silencer, developed in collaboration with Termignoni with aesthetic details specifically designed for this model, gives the bike a full and evocative voice, and the Ride-by-Wire throttle makes the engine response quick, progressive and smootheven at low revs.
The steel trellis frame of the Formula 73 reinforces the connection with the Super Sport Desmo that inspired it. Sleek and painted in aqua green, it becomes part of the liveryand, together with the 17-inch spoked wheels with Pirelli Diablo Rosso IV tyres, contributes to making the bike manoeuvrable and easy to ride.
The Formula 73 is a complete motorcycle, thanks to its electronic systems, which include Ducati Traction Control, Cornering ABS, Ducati Quick Shift system, and two Riding Modes.This makes every ride, from your commute to work to trips over mountain passes, safer and more enjoyable, making every moment spent in the saddle unique.
Availability and Pricing The Ducati Formula 73 will be produced in a numbered series limited to873 units globally. A highly exclusive allocation of these motorcycles have arrived in Indian dealerships which is sold out and it is no longer available for new bookings. Ducati Formula 73 is priced at INR 20,00,000 (Ex-Showroom, India).
Formula 73
Livery
750 Super Sport Desmo replica
Main standard equipment
Desmodue engine, 803 CC
Maximum power: 73 HP @ 8,250 RPM
Maximum torque: 65.2 Nm @ 7,000 RPM
Type-approved Termignoni silencer
Wet weight no fuel: 183 Kg
Steel trellis frame
Upside-down 41 mm KYB front fork
KYB shock, preload adjustable
Front brake: 4-piston Brembo radial calliper and 330 mm disc
Pirelli Diablo Rosso IV tyres, 120/70 front and 180/55 rear
Electronic package with Inertial Measurement Unit: cornering ABS; Ducati Traction Control (DTC); Power Modes; Ducati Quick Shift (DQS)
Full TFT 4.3” (109 mm) dashboard
Riding Modes (Sport, Road)
Full-LED lights with DRL with Self-Cancelling Turn Indicators
Accessories on offer: Anti-Theft system, Ducati Multimedia System (DMS), Heated Grips, Turn-by-turn navigation
