Piaggio Vehicles Private Limited (PVPL) is actively expanding its dealer network across India for both Vespa and Aprilia (including standard dealerships and Motoplex multi-brand formats).
Key requirements, investment estimates, and application process details include:
1. Business Requirements & Prerequisites
Investment: Typically ranges between ₹70 Lakhs to ₹1.5 Crores (covering showroom setup, corporate identity/visual identity compliance, workshop tooling, and initial working capital).
Experience: Prior experience in the automotive industry (retail/dealership management) is preferred.
Infrastructure Specifications:
Showroom Area: ~50 sq. meters to 140 sq. meters (approx. 540 to 1,500 sq. ft.)
Workshop Area: ~65 sq. meters to 185 sq. meters (approx. 700 to 2,000 sq. ft.)
Frontage: 7 to 10 meters minimum.
Location: Strategically located on main roads or commercial automalls in high-footfall areas.
2. How to Apply
Online Application Portal
Fill out the digital enquiry forms available directly on their official brand portals:
Aprilia India: apriliaindia.com/become-a-dealer
Vespa India: vespaindia.com/dealership
Direct Contact & Email Submission
Dealership Desk Email: Dealer2W@piaggio.co.in
Toll-Free Helpline: 1800-1088-784
Corporate Address (for offline proposal submissions):
Channel & Business Development,
Piaggio Vehicles Private Limited,
Sky One Corporate Park, Survey No. 239/02,
Airport Road, Viman Nagar, Pune – 411032, Maharashtra, India.


