Royal Enfield recorded monthly sales of 1,33,442 motorcycles in October 2026 achieving a 7% growth year-on-year. Driven by strong festive demand across September and October 2026, cumulative sales reached 2,67,400 units – surpassing the previous year’s full festive total even before the season had concluded.
Speaking about the performance, B. Govindarajan, Managing Director of Eicher Motors Ltd. and
Chief Executive Officer of Royal Enfield, said, “It has been an exceptional festive season for us at
Royal Enfield. Riders across the country continue to choose our brand and motorcycles, making this our
best-ever festive performance. The strong response across our portfolio – from iconic favourites like the
Classic 350 to new additions like the Himalayan 440 – reflects the enduring bond we share with our
riding community. As the festive season enters its final stretch, we are ramping up production to meet
the growing demand. Our key international markets have also begun showing a positive growth
trajectory. Furthermore, we continued expanding the Flying Flea footprint across India, extending its
retail presence to two additional major urban hubs: Hyderabad and Pune. The weeks ahead will be even
more exciting as we gear up to celebrate with our community at Motoverse.”
125th Anniversary Edition Hypershift Classic 650 Sold Out in India in Under 360 Seconds
Adding another stylish tribute to its commemorative celebrations, Royal Enfield opened registrations for
the 125th Anniversary Edition Hypershift Classic 650. Limited to 125 units per key region globally, the
motorcycle is built on the proven 650 Twin platform and features a distinctive Hypershift finish that
transitions between red, green and gold. Complemented by a gilded 125-year crest, special side-panel
badging and hand-painted pinstripes, the exclusive 125 units in India sold out in less than 360 seconds
on the sale day.
Flying Flea Expanded Its Retail Presence to Hyderabad and Pune
Building on the strong customer response to the FF.C6 in Bengaluru, Flying Flea, Royal Enfield’s city+
electric mobility brand, has expanded its presence to Hyderabad and Pune. The brand entered
Hyderabad with one company store and three additional stores, followed by Pune with ten sales and
service centres. The steady city expansion reflects Flying Flea’s continued focus on building a robust
retail and ownership ecosystem.
Royal Enfield and Madhya Pradesh Tourism Board Announced Partnership to Drive Responsible Riding and Travel
Royal Enfield and the Madhya Pradesh Tourism Board commenced a two-year partnership to promote
responsible riding, cultural immersion and exploration across the state. The first expedition covered
over 1,520 kilometres across key wildlife sanctuaries, heritage corridors and lesser-travelled routes, with
20 riders exploring Madhya Pradesh on the Bullet 650. The collaboration will continue with curated
heritage rides, off-road trail explorations and experiential motorcycling journeys.
Pledged Over ₹3 Crore Towards Snow Leopard Conservation
On International Snow Leopard Day, Royal Enfield announced over ₹3 crore for snow leopard
conservation, delivering on the pledge made at One Ride 2026. Themed “Every Rider. Every Road. One
Mission.”, the ride drew a record 156,085 riders from 67 countries on September 20. The funds will back
scientific research, population assessments, community stewardship and human-wildlife conflict
mitigation across more than 10,500 sq. km of Himalayan snow leopard habitat.
International Business
Royal Enfield launched the Classic 650 125th Anniversary Edition across the APAC region, as well as the
Guerrilla Apex 450 in Malaysia. In Taiwan, the brand opened a new and exclusive store, along with the
launch of helmets in the country. Expanding its community initiatives, Royal Enfield participated in the
Retro Racing Trophy at the Korea International Circuit in Korea, where the Continental GT 650 claimed
both top spots overall, showcasing the brand’s racing spirit and strengthening its presence in Korea’s
motorsport scene. It also concluded the first edition of the Moroccan Odyssey in Rabat bringing
together 29 riders over 12 days and 2000kms, marking a milestone for its Global Marquee Rides
programme.
