Ather Energy, one of India’s leading electric two-wheeler manufacturers, today confirmed its plans to enter the auto insurance services space by incorporating a wholly owned subsidiary that will operate as a Corporate Agent. In an effort to make the ownership experience more seamless, the new entity will focus on offering auto insurance policies, in partnership with multiple insurers, for its customers across the country.
The move will enable Ather to streamline its insurance offerings, enhance customer experience, and generate a recurring revenue stream by leveraging its existing user base. Through this platform, Ather intends to work with multiple insurance partners. By taking distribution in-house, Ather will also be able to innovate around EV-specific insurance products, simplify renewals, and potentially improve attach rates over time.
Speaking on the announcement, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “We have always believed that a good ownership experience goes beyond the vehicle itself. Insurance is a critical part of that journey today, and it’s an area where the experience can be made significantly simpler and more predictable for customers. By bringing insurance distribution closer to the Ather ecosystem, we can make it simpler, more transparent, and better aligned with how our customers actually use their vehicles. Over time, this also gives us the ability to work with partners to design auto insurance products that reflect real EV usage, rather than adapting legacy frameworks. This is a measured but deliberate step, focused on strengthening the ownership experience while building a capability that complements our core offering and scales with the business.”
This is a natural extension for Ather, given its large customer base. Since the platform will serve Ather’s existing users, there are no additional customer acquisition costs, and it is expected to deliver steady, incremental revenue with limited investment. For customers, this also means a more integrated experience from buying the vehicle to getting insurance for it and handling renewals.
Ather’s foray into auto insurance is a part of Ather’s larger strategy to build a well-integrated ecosystem around its EV two-wheelers, one that spans vehicles, charging infrastructure, servicing, accessories, ecosystem products such as Eight70TM Warranty, software, and now, insurance. From enabling over-the-air updates, expanding the public fast-charging, retail and service network, Ather’s focus has been on making the ownership experience seamless.
Ather also today announced a price hike across its scooter lineup, effective from January 01, 2026. Prices will increase by up to ₹3,000 across models. The increase comes as raw material, forex and key electronics components prices rise globally.
For customers planning to buy an Ather scooter, this month presents a timely opportunity to lock in current prices ahead of the revision. Ather’s ongoing ‘Electric December’ offer gives added value, with benefits of up to ₹20,000 across select cities. These include instant credit card EMI discounts, cash incentives, and a complimentary 8-year extended battery warranty (Eight70™ warranty), across select models, in addition to support from a multitude of financiers.
Now in its third year, Electric December continues to reinforce Ather’s commitment to delivering long-term value to EV buyers even during year-end purchase windows, through consistent hardware-software integration and dependable after-sales support.
Ather’s current product portfolio consists of the 450 series of performance scooters and the Rizta, Ather’s first family scooter. The 450 lineup comes equipped with features such as multi-mode traction control and MagicTwist™, enhancing the ride experience, along with connected features like Google Maps navigation, WhatsApp on the Dashboard, and call and music control.
Rizta is also gaining momentum across newer markets. It recently crossed the 2 lakh sales milestone and has played a key role in growing Ather’s reach into new regions and expanding its retail network across the country. Designed for comfort and practicality, it offers 56 litres of storage (including 34L under-seat and an optional 22L frunk), a wide seat, and ample floorboard space, making it well-suited for everyday family use. The Rizta is also equipped with safety features like SkidControl™, Fall Safe™, Emergency Stop Signal (ESS), and theft and tow alerts. Moreover, on Ather Community Day 2025, Ather announced a major upgrade for Rizta Z with touchscreen functionality. In addition to Ather’s Experience Centres across India, Ather’s scooters are also available for purchase online through Amazon and Flipkart e-commerce platforms.
