Wednesday, April 17, 2024

Avoiding Confrontation? Hero’s Vida Dealership Reach Three Cities

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VIDA, Powered by Hero today commenced customer deliveries of the VIDA V1 scooter in Delhi and Jaipur. Skipping Mumbai, Pune and Chennai, the biggest market, Vida has chosen their own comfort zone to deliver these scooters. The aforementioned cities are also where Bajaj and TVS, other legacy players are also establishing their foothold. Targetting its start-up rivals in Bangalore and delivering in home town as quickly as possible, Vida seems to be playing the legacy card much more than anticipated. A comfort zone or avoiding confrontation, for now, seems to be one of the agendas at Vida. As the next phase is not on paper yet.

The VIDA V1 is now available for customers across Bengaluru, Jaipur and Delhi. Each of the three cities have witnessed encouraging customer response. The brand is planning rapid expansion of its sales and charging network across multiple cities.

VIDA has Experience Centers in Bengaluru and Jaipur, and pop-up stores in Delhi-NCR, where customers can test-ride the Vida V1.

The customizable VIDA V1, with convenient removable batteries and three-way charging options, is available in two variants – VIDA V1 Plus at Rs. 133,810/- and VIDA V1 Pro at Rs. 147,262/-, price includes all connected features, portable charger and charging service. (Effective Price Jaipur)

Hero's Vida Dealership Now Reach Three Cities

The VIDA V1 also offers industry-leading features such as Custom Mode (100+ combinations), Cruise Control, Boost Mode, Two-way throttle, Key-less access and an Over-the-air enabled 7” TFT Touch-Screen. The VIDA V1 is based on a platform that’s said to be modular, scalable & flexible, enabling it to learn and adapt on-the-go. The VIDA V1 evolves with the rider.

VIDA offers customer propositions and services, that include Green EMI, an efficient and seamless financing platform with best-in-class interest rates. Buy-Back scheme with a first-in-industry assurance of vehicle buy-back at 70% of purchase value between the 16th to 18th months of vehicle ownership. Test-ride for up to three days, so customers can have peace of mind before purchasing the vehicle. VIDA also offers another industry-first initiative – Repair On-Site – with customer executives available to provide service anywhere, anytime claims Vida.

Mohit Soni
Mohit Soni
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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