Royal Enfield had launched two of its most powerful products, the Interceptor and the Continental GT in the Indian market as well as in the global market. Since then, the company has expanded in every direction. Both of these bikes have achieved good success in the nation and in the global market, despite this, the overall sales number has been shrinking from the past few months. For the past six years, Royal Enfield had been clocking double-digit sales growth, but sustaining that seems like a difficult task.
Royal Enfield had showcased a concept 838cc mode, thus making it clear that they will be launching bikes with the even bigger capacity engine in the future. But with bigger capacity bikes, the price tags on them will also be on the expensive side and this won’t help much in bringing up the sales numbers.
Hence in order to get these volumes, Royal Enfield is considering to launch small bikes as well. Royal Enfield 250 is coming with a petrol/ethanol and plugin hybrid powertrains. Royal Enfield 250 is currently in the works at developed at their Research and development facility situated in the nation and also in the UK.
In accordance to this, the 250cc Royal Enfields would help in appealing to a wider market and will help to penetrate deep into the market. With the launch of this product, it will become the brand’s entry-level motorcycle and we will have to see whether it remains close to the authentic RE experience that the brand always gives.
