Bajaj Auto, the world’s most valuable two-wheeler and three-wheeler company, recently achieved the creditable feat of delivering 10,000 units of the all-new Pulsar 250 to customers in less than six months since its launch. This is the fastest any 250-cc motorcycle has reached this sales milestone in the post-Bharat Stage VI (BSVI) era.
Celebrating its 20 years of leadership in the Indian sports motorcycle market, Bajaj Auto launched the Pulsar 250 in October 2021.The Pulsar brand, synonymous with sports biking in India, was launched on an entirely new platform with this offering and wowed the media and consumers alike. The Pulsar 250 mirrors the evolution of the young Indian rider, who seeks a motorcycle of sporty character that offers the ‘thrill’ factor while being rideable in everyday conditions. It has won several ‘best motorcycle’ awards in the premium bike segment. With the addition of the Pulsar 250, Bajaj Auto has added another weapon to its arsenal of robust and aspirational motorcycle offerings in the league of 250cc – a new engine displacement sweet spot for the thrill- and adventure-seeking riders.
Commenting on this achievement, Mr. Sarang Kanade, President of Motorcycle Business – Bajaj Auto, said, “The all-new Pulsar 250 has been conceptualised with the single-minded purpose of injecting ‘Unadulterated Thrill’ into everyday riding. We are very pleased with the response from young riders across the country, who love the new-age form. We are conducting a series of Thrill-ology rides, passing through the length & breadth of India showcasing how the Pulsar 250 is the perfect entry sport bike in Indian conditions; and the response across all locations has been overwhelming. This sales milestone underlines our customers’ trust in Pulsar and the increasing demand for sports motorcycles due to high aspirations and changing lifestyles.”
For biking enthusiasts across the country, the Bajaj Pulsar 250cc is available at an attractive price of INR 1,43,680/- for the N250 and INR 1,44,979/- for the F250 (ex-showroom Delhi). It also comes in three exciting colour options – Techno Grey, Racing Red, and newly-launched Caribbean Blue.
