Bajaj Auto marked a strong presence at India Bike Week (IBW), India’s largest motorcycle and youth festival. The weekend unfolded as one of the most thrilling of 2025, with Pulsar emerging as one of the event’s most visible and engaging brands.
At IBW, Pulsar showcased its entire performance motorcycle range, offering riders and enthusiasts a close, on-ground look at the bikes that continue to define India’s performance motorcycling segment. The display reflected Pulsar’s sharp focus on accessible performance, rider confidence, and everyday rideability – core attributes that have shaped the brand’s strong connect with generations of Indian riders.
At the Pulsar Arena, performance took centre stage through riding-led experiences anchored by expert execution and safety. The highlight was a professionally curated stunt riding showcase by an expert team, demonstrating precision, control and responsible riding practices. Alongside this, a dedicated arena allowed visitors to experience stunt-inspired gaming formats and create content in a controlled environment, extending the thrill beyond spectatorship. The arena also served as the on-ground culmination point for Pulsar Underground, where Harsh, from Lucknow, who won a Pulsar NS200 from the platform was felicitated during the festival.
As a motorcycle-led youth festival, IBW provided the ideal backdrop for Pulsar to connect with a community that lives at the intersection of riding and culture. Pulsar’s presence extended beyond machines to reflect the broader lifestyle that surrounds performance motorcycling – drawing strong footfall and sustained engagement across the two-day event.
This cultural connect was further reinforced through Pulsar Underground, the brand’s youth-focused platform celebrating originality and self-expression. Serving as a clarion call to the youth, it invited young creators to step forward and showcase their talent. Through Pulsar Underground, participants were provided a virtual platform, creative tools, and a spotlight to create and get discovered. With over 3,000 creator-led pieces spanning music, stunt riding, art, and street culture, IBW marked a key on-ground touchpoint for the platform.
Throughout the weekend, attendees at the Pulsar Arena also had opportunities to win exclusive Pulsar merchandise, adding to the interactive nature of the brand’s engagement.
Through its participation at India Bike Week, Pulsar reinforced its position as a brand rooted in performance first – while remaining deeply connected to the culture and community that surround motorcycling in India.
