Friday, September 22, 2023

BMW and Mercedes Maintain Big Lead In Indian Luxury Car Market

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BMW Group India has recorded the best-ever half-yearly sales performance by delivering 5,570 cars and 3,114 motorcycles between January – June 2022. BMW, MINI and BMW Motorrad achieved their highest H1 deliveries.

BMW India saw significant contribution of nearly 50% coming from the locally produced Sports Activity Vehicle (SAV) range including the BMW X1, the BMW X3, the BMW X4, the BMW X5 and the BMW X7. The BMW 3 Series Gran Limousine and BMW 5 Series garnered extremely good demand in their respective segments. MINI India saw growth of 50% as compared to the same period last year. The locally produced MINI Countryman commanded a share of over 45% in sales.

BMW Motorrad India continued its momentum and grew by 56.7%. Together, the BMW G 310 R and BMW G 310 GS commanded a share of around 90%. The new mid-range BMW F 850 GS / GSA, the BMW R 1250 GS / GSA and the BMW S 1000 RR were important contributors. BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW, MINI and BMW Motorrad.


Meanwhile, Mercedes-Benz India continued its strong sales and retailed a record 7573 units in the January-June period growing by a robust 56% YoY 2022. The highest ever Q2 sales were achieved on the back of excitement created by new product launches, sustained demand for existing products and services, and a unique omnichannel customer journey created through Retail of the Future.

Mercedes Q2 Sales Release 1.0

The record sales for Q2 were achieved despite significant headwinds faced in form of continuing global supply side challenges leading to longer waiting periods and continuous increase in operating costs. Despite these market challenges, Mercedes-Benz ended Q2 2022 with the highest-ever order bank of 6000+ units and it strives to produce more cars and reduce the current waiting list for its products.

Mercedes Q2 Sales Release 1.0

Current waitlist of key CKD models (depending on markets):
A-Class Limousine: 2-3 months | C-Class: 2-3 months | E-Class: 2-3 months | S-Class: 3 months S-Class Maybach S 580: 4-5 months
GLA: 4-5 months | GLC: 1-2 months | GLE: 4 months | GLS: 10-11 months (All figures of Mercedes-Benz India are that of retail sales.)

Audi India H1 2022 sales are at 1,765 units from 1,181 units of the past. The gain 49% with 584 units sold extra over YOY. The three German luxury car makers sold a total of 14,529 units. This is higher than a total of 9,176 units reported for the same first 6 months of 2021.

Mohit Soni
Mohit Soni
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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