BMW India Financial Services has launched a new ‘Easy Start’ financial offer with a host of benefits that make it easier for customers to own a BMW or MINI of their choice. ‘Easy Start’ plan facilitates the purchase decision by bringing down the cost of ownership both in the starting period as well as in the long-term.
An important feature of ‘Easy Start’ plan is upto 40% lower equated monthly instalments for the first 2.5 years (than the standard offer). Combined with a provision of 0% down-payment, this is extremely beneficial as customers’ financial commitment remains very low for a significant period. Moreover, at any given point in time, the customers have absolute freedom to restructure the loan at zero charges as per their requirements and convenience. Depending on the cash outflow and improving business conditions, smaller EMIs can be chosen for a certain period followed by gradually increasing EMIs later. Further adding to the plan’s attractiveness is the low rate of interest that differs depending on the model of choice. A special introductory 5.99% rate of interest is being offered currently on the BMW 3 Series, BMW 5 Series, BMW 6 Series and the BMW X3.
BMW / MINI 360˚, another successful product offered by BMW Group India, also offers low monthly payments, assured buy-back value and flexible end of term options supported by the dealerships. One of the biggest advantages for the customers here is the pre-decided and guaranteed buy-back value of their BMW or MINI which is immune to the market fluctuations or demand. This buy-back value is computed on the ex-showroom price of the car instead of the retail value, further leading to direct savings for the customers.
Another lucrative offer comes in the shape of BMW Flexi Offer which presents a bouquet of options to choose from. While purchasing a new car, the customers can decide where they would like to park the maximum benefits. They can choose to avail greater benefits on rate of interest from BMW India Financial Services or on the range of service and maintenance packages. BMW Service Inclusive, BMW Service Inclusive Plus and BMW Repair Inclusive are a range of transparent service packages that cover maintenance, inspection and wear-and-tear. The packages can be upgraded or extended as per the customer’s wish. All service work is carried out using original BMW parts and packages are transferrable to the next owner, thereby enhancing resale value.
Customers can make use of the recently launched BMW / MINI Contactless Experience to discover and experience the world of BMW / MINI from the comfort of their home. It enables customers to explore and buy new and pre-owned cars, book vehicle service, make payments securely online and more, all with just a click of a button.
BMW Group India restarted operations on 1 June 2020 in accordance with government guidelines. Operations at corporate office in Gurugram and local production at Plant Chennai have commenced with less than 50% of the regular workforce. BMW Group India dealerships across the country have reopened accordingly.
BMW Group India has implemented precautionary measures to create a safe working environment including remodelling of office, plant and dealership layouts to ensure strict social distancing. Individual protective gear, hand sanitiser and regular health check-up for all employees have been provided. Standard operating procedures have been implemented to ensure periodic surface sanitisation of highest level in all working areas (offices, plant, showrooms and workshops).
BMW Group dealerships offer personalised service in a safe environment with complete peace of mind. Standards operating procedure have been implemented for ensuring sanitisation of all display cars in showrooms. New and serviced vehicles will be handed over to customers at the location of their choice. Vehicles are pre-sanitised before each delivery. Test drive vehicles are available at BMW Group dealerships. Test drives can also be booked online though BMW and MINI Contactless Experience. Vehicles are completely sanitised before each test drive. Additionally, hand sanitizers are placed in all test drive vehicles. Repairs and maintenance of cars will be carried out by service engineers wearing personal protective gear at all times.
BMW Group has introduced BMW, MINI and BMW Motorrad Hygiene packages at all dealerships. The hygiene packages are a combination of high-quality premium care products that work together. These packages create a safe environment for protection of occupants. All materials in hygiene packages are optimally tailored to care for the valuable materials in the car and clean them gently ensuring longevity. These easy-to-use products can be used by the customers themselves. Three types of hygiene packages have been launched.
#‘Full Car’ package is a one stop solution to keep the car clean and shiny as brand new with a collective seal and protect kit.
#‘Air’ package consists of AC systems cleaner, 2.5 PM filter and ozonizer which ensure a better quality of air inside the car along with protection from pollutants and allergens.
#‘Interior’ package ensures complete cleanliness and decontamination of car interiors with products such as glass cleaner, interior cleaner, leather care set, leather foam cleaner and micro-fiber cloth.
#The BMW and MINI packages will be available from 15 June 2020 at all dealerships. These packages will be available at a special introductory price till 31 July 2020.
#On the purchase of every new BMW Motorrad vehicle, a complimentary BMW Motorrad Care Kit will be provided to ensure that the riders are able to enjoy the ‘Ultimate Riding Machine’. (Until 31st July 2020).
