Ford has brought back its unique mega sales campaign ‘Midnight Surprise’ for consumers across India. Offering enhanced convenience, irresistible deals and assured gifts worth INR 5 crore, the Midnight Surprise will run from December 6 to December 8, 2019. Ford dealerships across the country will remain open from 9 AM until Midnight during the campaign, making it more convenient for customers to test drive and book a Ford.
All customers booking a Ford car during the three-day campaign period will get a digital scratch card, entitling them for assured gifts on delivery of their cars within this month. The gifts on bookings made during Midnight Surprise include LED TVs, washing machines, air purifier, microwave ovens to latest generation iPad, iPhone 11, gold coins and holiday vouchers including a seven-day, six-night trip to London.
To make it even more exciting, customers taking deliveries of their Ford cars in December will automatically qualify for a lucky draw with a brand-new Ford EcoSport as the bumper prize. The winners of the bumper prize will be announced on February 14, 2020.
“With the unique Midnight Surprise, we are not just looking to enhance convenience, but also double up the joy of owning a Ford with assured gifts and surprised on offer,” said Vinay Raina, executive director – Marketing, Sales & Service at Ford India.
The offer will be valid on Ford’s entire vibrant, feature-rich and value for money product portfolio comprising of Ford Figo, Ford Aspire, Ford Freestyle, Ford EcoSport and Ford Endeavour. Ford cars continue to set new benchmarks in value of ownership with the surprisingly affordable maintenance costs and substantial savings throughout the lifecycle. The company is already winning the trust of its customers through several innovative and first of its kind initiatives — like Service Price Calculator – that allows them to know their car’s service and parts cost even before walking into the dealership.