Marking a defining moment in the global mobility landscape, Hero MotoCorp launched the next chapter of sustainable & electric mobility under its VIDA brand, alongside high-performance internal combustion engine (ICE) models engineered, conceptualized and developed by Hero MotoCorp’s R&D centres in India and Germany.
Today, Hero MotoCorp, through its electric brand VIDA, unveiled the first of the VIDA Novus lineage—three bold expressions of the future of mobility. The VIDA Novus portfolio marks a transformative leap in redefining sustainable, intelligent, and connected mobility, driven by the brand’s philosophy—Life is Movement.
o NEX 1: A new mobility archetype—portable, personal, and designed to move with you, not merely carry you.
o NEX 2: A compact, self-balancing electric trike that combines the thrill of a motorcycle with three-wheel stability for urban practicality.
o NEX 3: A sleek, all-weather personal EV that offers the safety and comfort of four wheels in an elegant and versatile form, for both urban and rural journeys.
Building on its India success, VIDA today announced the European launch of the VIDA VX2 urban scooter at EICMA 2025. Designed to blend the practicality of traditional scooter with cutting-edge EV technology, the VIDA VX2 offers an impressive 125 km WMTC range, a top speed of 90 km/h, twin removable IP67-rated batteries, and an IP68-rated PMSM drivetrain. VX2 is a testament to VIDA’s commitment to reliable, globally accessible electric mobility solutions. In addition, VIDA makes a historic stride in its global electrification journey with the unveiling of two groundbreaking electric motorcycle concepts:
o VIDA Concept Ubex: VIDA’s first global electric motorcycle, the Ubex, is a Neo-Naked Urban Explorer combining futuristic design with multi-terrain capability. Built on a modular platform with advanced smart connectivity, the Ubex offers class-leading ride comfort and versatility, setting a new standard for electric motorcycles.
o VIDA Project VxZ: Developed in collaboration with Zero Motorcycles USA, Project VxZ marks a major milestone in global electrification. This cutting-edge e-motorcycle platform strengthens the partnership between Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, and Zero Motorcycles, a leader in performance EV motorcycles. Together, this alliance accelerates the transformation of the global two-wheeler landscape.
VIDA DIRT.E Series: Hero MotoCorp Unveils the Future of Electric Off-Roading— “Ride Beyond the Wild”
· DIRT.E K3: The first-of-its-kind electric motorcycle for children which features three adjustable sizes, designed to grow with riders from ages 4 to 10 years. Born from dust, grit, and glory, the DIRT.E K3 redefines how young riders learn to ride—safely, skillfully, and sustainably. Honored with the prestigious Red Dot Design Concept Award 2025, the DIRT.E K3 will make its debut in Europe and India, with official pre-interest registrations now open.
· DIRT.E MX7 Racing Concept: The DIRT.E MX7 Racing Concept is a high-performance, agile electric off-road motorcycle built for riders who refuse to settle for the ordinary. Designed with a fierce off-road attitude, the MX7 combines cutting-edge electric technology with Hero’s legendary Dakar Rally engineering expertise. Lighter, nimbler, and built for endurance, the DIRT.E MX7 offers an unparalleled riding experience for off-road enthusiasts.
