Sunday, May 19, 2024

India Luxury Car Manufacturer Q4 Sales Reach Sky High And Set Best Ever Records

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Luxury car sale data is finally here from every manufacturer apart from Lexus, Porsche, Maserati. These numbers are sales at the dealer end and show remarkable progress in many aspects. Luxury car bought every day, every month and these last three-quarter. JLR maintains its lead over Volvo despite not posting record sales like everyone else. Most of the Jaguar fleet has been discontinued since two years now, which is set to be EV only in the next two years. Now that is a long wait for their sales to be revived and just rely on high-end luxury market which begins after 1 crore. BMW inches close to Mercedes India yet again and Audi growth rockets ahead, primarily due to more deliveries and the pre-owned market boom. Let’s look at the details.

#MB India records its best ever year in its history in India: 17,408 units (+10%)
#Highest ever H2 (8880 units) | Highest ever Q4 (4640 units)
#INR 200 crores of investment planned in 2024 towards manufacturing operations, new product start-ups, digitization of manufacturing process
#Total investment of MB India at INR 3000+ crores on 30th year of Indian operations
#MB India to create 20 new workshops in 10 new cities planned for 2024
#Jammu, Kanpur, Udaipur, Amritsar, Patna, Valsad, Agra, Kannur, Kottayam are some of the cities.
#12+ New Products for 2024: New products across portfolio including ICE & BEV
#50% of new launches in 2024 will be in the TEV segment.
#TEV segment continues to drive aspiration for the brand.
#3 New BEVs to be launched in 2024 which will build-up MBI’s BEV portfolio
#Strong response to ‘sustainability awareness’ with BEV registering 3X growth in CY 2023
#BEV now comprises 4% of total sales
#Order Bank: Order bank stands at 3000 units
#MB India also had highest ever Production Year in 2023

Highest-ever Car Sales (BMW + MINI) of 14,172 units with +18% growth.
Highest-ever Bike Sales (BMW Motorrad) of 8,768 units with +20% growth.
Highest-ever Quarter 4 Sales for BMW, MINI and BMW Motorrad.
Number 1 in luxury electric vehicle market for the second year with the most diverse product range.
The BMW iX remains India’s top selling car in luxury electric vehicles.
MINI 3 Door Cooper SE is India’s highest selling premium electric hatchback.
BMW Luxury Class defines forwardism with +88% growth. BMW 7 Series winner of ‘Premium Car Award 2024’ by ICOTY.
Sports Activity Vehicles propel ahead with +24% growth.
Highest-ever Digital Sales.
Highest-ever BMW and MINI 360° by BMW India Financial Services.
BMW India set to launch 19 models which will be refreshed and all new units combined.

Audi Records Highest sales since 2015

· Quarter four 2023 – 2,401 retail units; 94% growth
· Audi Approved: plus grew by 62% in 2023
· SUV range registered 174% growth
· Performance & Lifestyle cars including the e-tron range grew by 40%
· Strong performance buoyed by a strong product portfolio
· One in every four customer is a repeat Audi customer
· Industry-first initiatives launched – India’s first ultra-fast charging e-tron hub in BKC Mumbai & ‘ChargemyAudi’ with 1,000+ charging points
· Marked the year with three new products and three limited editions – Audi Q3 Sportback, Audi Q8 e-tron and Audi Q8 Sportback e-tron launched. Audi Q8, Audi Q5 and Audi S5 limited editions introduced

Volvo Car India has announced robust growth in year 2023
With a remarkable 31% increase in overall sales compared to the previous fiscal year. The company delivered 2423 cars in 2023 as compared to 1851 units delivered in the corresponding year. The locally assembled all-electric XC40 Recharge performed exceptionally well, with 510 units sold during this period. Additionally, the XC60, the top-selling model, witnessed a significant surge, resulting in 921 deliveries in 2023. C40 Recharge has also shown great response and accounts for 180 units within a short period in 2023. Kerala & Tamil Nadu markets shows encouraging BEV acceptance surpassing 100
deliveries each.

2019 BMW X5 Vs Land Rover Discovery vs Audi Q7 vs Mercedes GLE vs Volvo XC90
2019 BMW X5 Vs Land Rover Discovery vs Audi Q7 vs Mercedes GLE vs Volvo XC90

JLR India reported three consecutive quarters of record sales.

JLR sold 3,582 units and experiencing a remarkable year-on-year (YoY) growth of 93% in the nine-month period ending 31 December 2023. Thes numbers are not record since the inception of their operations like every one else.

Range Rover and Defender continue to lead with a YoY increase of 250% and 150% (YTD), respectively, contributing to over 75% of the current order book.
JLR India achieved 74% YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units. The newly launched 24MY Range Rover Velar showcased an outstanding YoY growth of 183% in the quarter, significantly bolstering sales in the period.

Mohit Soni
Mohit Soni
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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