The Indian Coast Guard and Triumph Motorcycles flagged off the ‘Sentinels of the Sea – Sarhad Se Samandar’ bike rally from the Attari border in Amritsar on January 22 to mark the Indian Coast Guard’s (ICG) 49th Raising Day. 20 personnel from the Indian Coast Guard will cover 2300 km over 10 days on Triumph Scrambler 400 X, traversing through important border towns and coastal cities in Rajasthan and Gujarat, before culminating at the Gate Way of India in Mumbai on February 1 marking Coast Guard Day.
HONORING THE INDIAN COAST GUARD’S LEGACY
The 10-day expedition is a tribute to the unwavering dedication and valour of the Indian Coast Guard, the world’s fourth-largest Coast Guard, in safeguarding the nation’s maritime boundaries. The rally passed through diverse terrains of Sri Ganganagar, Bikaner, Jaisalmer, Jodhpur, Udaipur, Vadodara, and Daman to showcase the Coast Guard’s contribution to national security and the country’s maritime heritage. The Scrambler 400 X, renowned for its versatility and robust performance, is the perfect companion for the epic multi-terrain journey from Amritsar to Mumbai. Designed to excel both on rugged off-road trails and smooth urban streets, this capable touring motorcycle has ensured a safe, comfortable, and enjoyable ride for the brave men of the Indian Coast Guard.
A RALLY FOR THE LARGER GOOD!
Saddled on the Scrambler 400 X, the riders had an interactive session with students of MSM Sainik School, Sri Ganganagar, on January 23 to raise awareness about India’s maritime history and inspire the younger generation. On January 24, a session was held with students of Bikaner Boys School and residents of an elderly care home. A special Republic Day tribute was held on January 25 at an inspiring institution uplifting underprivileged girls in the Thar region. On January 28, the riders received a warm and grand welcome at the Udaipur City Palace, where Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji, Mewar of Udaipur—an esteemed educationist and philanthropist dedicated to public service—graciously hosted them. On January 29, the rally was flagged off from Udaipur to reach Kevadia, Gujarat. The Indian Coast Guard will conduct a tree plantation drive at the Statue of Unity on January 30, post which, the expedition will ride towards The Indian Coast Guard station in Daman.
Additionally, the rally also supported the government’s Lifestyle for Environment (LiFE) initiatives such as the Fit India Movement, Beti Bachao Beti Padhao, and Swachh Bharat Abhiyan. The expedition provided a unique opportunity for the Coast Guard personnel to connect with people in rural and border regions, sharing a sense of pride in the country’s culture, values, and traditions.
CELEBRATING A SHARED LEGACY
Triumph Motorcycles, a name synonymous with a rich heritage of engineering excellence and timeless design, found a natural synergy with the esteemed Indian Coast Guard (ICG), a pillar of India’s maritime security and law enforcement. Both institutions embody the profound value of legacy—an enduring commitment to excellence, responsibility, and unwavering dedication to their respective missions. With Triumph’s storied history shaping the world of motorcycling and the ICG’s steadfast guardianship of India’s maritime interests, this collaboration celebrated their mutual pursuit of purpose, trust, and the relentless drive to honor the legacies they shoulder.
Speaking about the collaboration, Sumeet Narang, CMO – Bajaj Auto Ltd. said, “It is an honor for us to join hands with the Indian Coast Guard West for the ‘Sentinels of the Sea – Sarhad Se Samandar’ motorcycle rally. The collaboration provides us an unprecedented opportunity to work with the Indian Coast Guard to help spread the message of unity and importance of being responsible on the road. This partnership underscores our shared understanding that a legacy is not just a reflection of the past but a responsibility to the future. We offer our complete support to the Indian Coast Guard on this epic multi-terrain endeavor.”
Speaking about the rally, Inspector General Bhisham Sharma, Commander of Coast Guard Region (West) said, “The ‘Sentinels of the Sea – Sarhad Se Samandar’ expedition is a tribute to the dedication and bravery of the Indian Coast Guard. The expedition has enabled our Indian Coast Guard personnel to engage with the masses and showcase our role in protecting India’s maritime boundaries. We thank Triumph Motorcycles Ltd for their unwavering support for this rally.”