Jawa Yezdi & BSA Motorcycles, one of India’s youngest motorcycle companies, presented the next phase of its international portfolio atits third consecutive appearance at EICMA 2026. Two new BSA 350cc motorcycles made their world premiere, alongside the production-ready Thunderbolt 350 and new colourways across the BSA range. The showcase points to the growing international presence of anIndian manufacturer that is taking its modern classics to new riders across markets.
The progress of BSA in its home market is a key indicator of the company’s ambitions. Founded in Birmingham in 1861, BSA is once again establishing its presence in the UK. The BSA Bantam 350, launched in 2025,has repeatedly topped the UK’s monthly modern-classic sales charts. It is a landmark achievement for a British marque returning to its home market with a motorcycle manufactured in India.
Anupam Thareja, Co-founder, Classic Legends, said, “We are building a global motorcycle company from India, and that means creating motorcycles that are authenticto their brands while remaining relevant to riders in every market we enter. Heritage gives us a strong foundation, but the product and ownership experience must deliver on that promise.”
BSA’s return to the UK is particularly meaningful. At a time when many believed developed markets were interested only in large-displacement motorcycles, we introduced the Bantam 350 and proved that thereis a strong market for an accessible modern classic. Its performance in the UK shows that riders are choosing it not only for the BSA name, but for what the motorcycle offers today. At EICMA 2026, we took the next step by expanding the Bantam family with theBobber and Scrambler. These are two very different motorcycles, created for different riders, but both carry BSA’s character and make the joy of motorcycling more accessible.
In India, the Yezdi range now features two distinct, India-developed engine platforms, Alpha2 and KATAR, while the new Jawa All Stars neo-classic range brings performance classics to a wider audience.
Indian engineering at EICMA 2026
At EICMA 2026, BSA showcased the next phase of its Bantam range, with two world premieres, the Thunderbolt adventure motorcycle and new colourways across its portfolio:
BSA Bantam Bobber 350 and Bantam Scrambler 350, making their world premiere at EICMA, are powered by distinctly tuned 334cc, liquid-cooled, single-cylinder DOHC engines developedin India to deliver different riding characteristics.
The Bantam Bobber 350 features a single-cylinder, single-seat configuration, telescopic front forks, dual-channel ABS and low-slung factory-custom styling.
Inspired by the original 1966 BSA Bushman, the Bantam Scrambler 350 features a responsive, lightweight 334cc liquid-cooled DOHC engine, telescopic hydraulic forks, dual-channelABS, twin rear shock absorbers and spoked wheels with semi-knobby tyres. Tuned gearing and usable low- and mid-range torque deliver responsive performance across urban and recreational riding environments.
Bantam Bobber 350 SP features gold-finished USD front forks, 16-inch wire-spoke wheels, a wider front tyre and a full-colour TFT display.
BSA Thunderbolt 350 is production-ready, following its unveiling at EICMA 2025. BSA’s first adventure motorcycle combines rally-inspired design with contemporary rider technology,including traction control, three ABS modes, turn-by-turn navigation, Bluetooth connectivity and USB charging.
New colourways: The Scrambler 650 was shown in Deep Green, Black Chrome and Gloss Black, alongside Victor Yellow; the Gold Star 650 in Birmingham Blue and Brooklands Black;and the Bantam 350 in Mist Green, inspired by the original 1948 model. The Thunderbolt 350 was also shown in Black and Yellow, Grey, and Green and Ivory colourways.
Building for Growth 2.0
Jawa Yezdi & BSA Motorcycles has grown from the return of Jawa to India into a three-brand business, with each marque retaining a distinct identity and catering to different riding preferences. It is strengtheningits international and domestic capabilities through investments in product readiness, manufacturing, distribution and after-sales support:
Jawa: Combines timeless design, distinctive craftsmanship and classic character with contemporary performance.
Yezdi: Embodies a bold challenger spirit, built around adventure, exploration and the freedom to go beyond convention
BSA: Draws on its British motorcycling heritage to create modern classics for a new generation of riders.
The combined portfolio spans roadsters, classics, bobbers, scramblers and adventure motorcycles.
The company is evaluating opportunities to expand its international presence, including through CKD assembly, based on market potential and the relevance of each brand.
The company retailed 45,409 motorcycles in India in FY26, against 32,482 in FY25, representing growth of approximately 40%. Including international sales, the business grewby 55%.
Manufacturing capacity: The company is working to increase its annual manufacturing capacity from around 1,20,000 motorcycles to more than 2,00,000 by the end of 2026.
Retail network: The company is targeting more than 700 customer touchpoints by FY28, with a focus on improving access in Tier II and Tier III markets.
Ownership support across India
Jawa Yezdi & BSA Motorcycles is strengthening the ownership experience through wider access to genuine spare parts, an expanded service network and customer-focused ownership programmes:
Genuine spare-parts distribution has been expanded through authorised distributors, giving customers, independent workshops and service partners an additional channel to sourcegenuine components without having to visit a dealership.
Wider parts access: The initiative is aimed at improving parts availability and procurement across urban, semi-urban and emerging markets, while supporting more efficient serviceturnaround.
Nationwide network: The expanded distribution channel complements the company’s existing footprint of more than 450 sales and service touchpoints across India.
Ownership Assurance Programme: Offers a four-year/50,000km standard warranty, extendable up to six years/74,000km, roadside assistance extendable up to eight years and comprehensiveannual maintenance plans of up to five years
Accessible finance: Festive-season finance options introduced in 2026 were designed to make Jawa, Yezdi and BSA motorcycles more accessible to a wider cross-section of Indianbuyers.
Through continued investments in products, manufacturing, distribution and ownership support, Jawa Yezdi & BSA Motorcycles is building the foundations for its next phase of growth in India and internationalmarkets.
