Jeep® India’s unique initiative, Trail of Faith, has created a unique fusion of devotion and digital innovation during Ganeshotsav 2025, earning official recognition from the Asia Book of Records and India Book of Records for the Largest Digital Collection of Ganpati Wishes wrapped on a vehicle.
Launched on 27 August 2025, the campaign captured the imagination of devotees nationwide, receiving more than 110,000 wishes in the first week alone and crossing 1,96,847 lakhs total wishes by the day of Visarjan. At the iconic Khetwadi Cha Raja, one of Mumbai’s most revered Ganpati pandals, the Wrangler became more than a vehicle, it stood as a messenger of faith. Devotees submitted their prayers digitally through QR codes, Jeep® India’s website, dealerships, CRM outreach, and Jeep® communities.
In a symbolic and historic moment on 6 September 2025, the Wrangler adorned with lakhs of prayers from across the nation took on the role of Bappa’s vaahan. In a historic moment, the SUV pulled the Khetwadi Cha Raja idol, carrying the collective faith and devotion of people across India.
Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, said:
“At Jeep® India, we’ve always stood for journeys that go beyond mobility, journeys that connect people with culture, heritage, and community. Trail of Faith embodies this philosophy by bringing the spirit of Ganeshotsav to life in a way that blends devotion with innovation. Seeing the Wrangler transform into a vaahan carrying lakhs of prayers is a proud reminder of how our vehicles are more than machines, they are symbols of strength, unity, and shared belief.”
The record-breaking initiative was brought alive through a 360-degree engagement strategy that spanned digital, physical, and broadcast channels. From QR-enabled entries and dealership activations to CRM outreach, Jeep® communities, and nationwide amplification via social media and 92.5 Big FM (on-air, on-ground, and digital), the campaign ensured maximum visibility and inclusivity for devotees across India.
