Jeep®, the iconic SUV brand with 85 years of global heritage, today reaffirmed its commitment to Asia Pacific with India at the center of its Strategic Plan Jeep 2.0. This plan for India reflects Jeep’s vision to build enduring customer confidence in the region by focusing on brand heritage, passion, capability and desirability, while leveraging its strong value chain and manufacturing plant in India as a key driver of its global manufacturing and export ecosystem.
Anchored in localization, customer-oriented product actions, a strengthened aftersales ecosystem, and export capability, the Strategic Plan Jeep 2.0 reflects a phased, sustainable approach focused on relevance, resilience, and long-term trust. The India operations continue to play an increasingly important role in Stellantis’ Asia-Pacific strategy, serving both as a domestic market and an engineering & software hub supporting global operations. The Jeep brand remains a core pillar of this commitment, with continued long-term investments in manufacturing capability, supply-chain localization, and ownership experience enhancements designed specifically for customers in India.
Shailesh Hazela, CEO & Managing Director, Stellantis India, said: “Jeep’s 85-year legacy is built on authenticity and adventure. Strategic Plan Jeep 2.0 lays out how we will sharpen our product strategy and strengthen the customer experience year after year, driven by deeper localization, global product alignment, expanding our vehicle offerings, and programs that deliver real value. We are equally focused on taking care of our existing customers, ensuring they receive the support, service, and confidence they expect from Jeep. Success in India demands resilience and long-term commitment, and we are investing with that clarity to ensure Jeep remains a brand of pride and desirability.”
Six Pillar guided Strategic Plan for Jeep in India:
Strategy for Asia Pacific with India at Core- Jeep, as an iconic and premium SUV brand, will continue to evolve in Asia Pacific, with India at the core of designing, developing and manufacturing vehicles for domestic supply, regional markets across Asia Pacific, and other global markets.
Authentic Product Lineup & Global Synergy – Jeep stands as one of the most iconic and trusted automotive brands worldwide, retailing across more than 120 countries. True to its heritage, the brand continues to invest in its legendary nameplates while driving an aggressive global product strategy. In India, product introductions are planned, with the first model of the future lineup expected from 2027 onwards. In the meantime, Jeep will continue to refresh its evergreen lineup with distinctive special editions, reinforcing its commitment to authenticity and desirability.
Export Leadership – The Jeep brand has a proven track record of exporting the Jeep Compass to key global markets since 2017 from its Ranjangaon facility near Pune. Jeep India already exports vehicles such as Compass, Meridian, and Commander to markets including Japan, Australia and New Zealand. Plans are underway to expand this export footprint to other markets across African and North American continent, making India a key contributor to Jeep’s global distribution strategy.
Deep localization & Manufacturing Strength – The Jeep manufacturing facility at the Ranjangaon Plant stands as one of Stellantis’ most advanced sites in India, with an installed capacity of 160,000 vehicles annually. Jeep is targeting localization levels of 90% (up from the current 65–70%). This will enhance cost competitiveness, supply-chain resilience, and manufacturing depth, reinforcing India’s role as a strategic hub for Jeep’s global operations.
Strengthening the Jeep Brand and its Prestigious Owner Community in India- Jeep continues to enhance its strong and passionate owner community in India, with a focused ambition to build a 100,000 strong fraternity of proud “Jeepers.” This vibrant community rooted in adventure, capability and authenticity remains one of the brand’s greatest pillars. Through the expansion of Jeep Clubs across major cities and the growing popularity of experiential platforms such as Jeep Trails and Camp Jeep, owners consistently demonstrate unwavering pride in their vehicles and the brand. Their active participation and advocacy reinforce Jeep’s position as one of the most aspirational and trusted SUV brands in the country.
Ownership Confidence – Jeep is working towards further elevating Customer confidence under its, Confidence 7 program, through newly added initiatives covering Pre-maintenance Program, Jeep Assured Buyback Program, Multiyear Extended warranty program which deliver priority service and exclusive benefits. Under Confidence 7. Exclusive, a premium owner loyalty and customer care program is available to cover the entire Jeep line-up.
Jeep®️ India is currently present in 70 cities, supported by over 85 sales and service touchpoints nationwide, and continues to evaluate network expansion opportunities to strengthen accessibility and service readiness across key markets. Alongside physical expansion, Jeep remains committed to building a strong owner and potential owner community through immersive experiences such as Jeep Trails, Camp Jeep, and other brand-led engagements that celebrate adventure, capability, and the spirit of exploration.
The concluding year 2025 was a transitionary phase for the Jeep®️ brand, that continued to be marked by hallmark product momentum as the Limited-Edition Jeep Wrangler Willys 41 sold out in a record 7 days. The brand also introduced a special edition – the Anniversary Limited Edition Grand Cherokee, honouring Jeep’s heritage of adventure and capability across multiple nameplates. With a thriving community that is now over 1 lakh strong, Jeep in India continues to reinforce its identity as one of the world’s most authentic and enduring SUV.
