Tuesday, June 25, 2024

Last Mile Mobility Solution And $36 Million Announced By Belgian Cycling Factory In India

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Belgian Cycling Factory, a leading cycling brand in Europe and owner of Ridley and Eddy Merckx, and HMC HIVE, a Hero Motors Company, and India’s largest last mile and alternate mobility solution provider, today announced a strategic partnership to jointly explore business opportunities worth US$36 million by 2026. This collaboration marks a significant milestone for both companies, paving the way for synergies and innovations that will reshape the bicycles and e-bikes landscape across the globe.

As part of the partnership, Belgian Cycling Factory and HMC HIVE will work together to expand their existing range of products and build a combined portfolio of bicycles with advanced designs, product features and tech-enabled solutions that will set new benchmarks for both personal and cargo mobility.

Commenting on the partnership, Jochim Aerts, CEO, Belgian Cycling Factory stated,“I’m delighted to have HMC HIVE as a partner to support us in entering the e-bike market in India. Hero’s E-bike Valley is one of the most integrated e-bike production facilities in the world, and their expertise and comprehensive offerings will be a significant asset in our efforts to build a
complete e-bike lineup.”

“Belgium Cycling Factory is a major force in the European bicycle industry and has continued to be a leading global brand for many years.This collaboration will further bolster HMC HIVE’s capabilities and will also give us a lot of learnings to further improve our offerings to global customers. We will work with BCF on a range of products for both passenger and cargo variants. Additionally, we will bring in next-gen connected features in our lineup, in line with European standards, said NP Gupta,President & CEO, HMC HIVE

belgian cycling

“HMC HIVE has been able to position itself as the preferred partner for leading domestic and international brands for providing holistic last mile and alternate mobility solutions. Our state-of-the-art facility in Ludhiana, spread over 100 acres, is focused on producing electric vehicles for both India and International markets. Our strong focus on processes & people, while keeping customers at the core has been a hallmark of our values. He further added the new and improved range of products will be equipped with advanced telematics & connectivity features for both passenger & cargo products.”

The Belgian Cycling Factory is the biggest cycling company of Belgium with expertise in terms of technology, materials and designs. With their brand, Ridley and Eddy Merckx, they want to play a leading role in the world of cycling, just as the Belgian cyclists have done throughout the entire cycling history.Ridley makes bikes that are exceptionally innovative. Form follows function. Their R&D engineers give them absolutely all to investigate and push the limits of lightweight, aerodynamics, comfort and durability. Going from the fastest road bike to the most comfortable commuter bikes. By testing their bikes in their own wind tunnel, Ridley is working
towards the best bike possible.

HMC HIVE stands at the forefront of contract manufacturing in the electric mobility realm, boasting a remarkable track record of success. HMC HIVE believes in delivering exceptional value to its clients and offers complete solutions encompassing engineering, manufacturing, design-to-cost solutions and rigorous testing protocols. Poised to meet the growing demands of the EV industry, HMC HIVE has a strong focus on Research and Development (R&D), technology and software integration, alongside robust manufacturing capabilities. The company helps OEMs reduce speed to market by offering them a ready manufacturing solution for their products, bringing in strong economies of scale resulting in the highest quality production with low cost structures. We are focused on providing holistic solutions including demand forecasting, concept & product design, raw material procurement, supply chain management, manufacturing and aftersales solutions.

Mohit Soni
Mohit Sonihttps://www.thrustzone.com/
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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