Last November, Mahindra launched XEV 9e and BE 6. The launch generated 4+ billion views making the XEV 9e and BE 6 the most talked-about Indian automobiles of the year and pulled in everyone from luxury auto aficionados and business leaders to top government officials.
Mahindra Electric Origin SUVs become the primary vehicles for their owners. With over 65% (nearly 2 out of 3 vehicles) of our Electric Origin SUVs being driven every single working day, it’s clear they’re powering everyday journeys.
Over a thousand Mahindra Electric Origin SUVs have already crossed 20,000 km within just a few months, with some surpassing the 50,000 km milestone in seven months. 70% vehicles are driven over 1,000 km every month and 10% of them go beyond 3,000 km every month. Additionally, ~60% of Mahindra Electric Origin SUVs are getting more than 500+ km City Range*. City Range is a vehicle running at speeds of less than 100 kmph 30% of owners have already done 400 km in a single day trip, while many have taken them across states, with some covering 10 states in one journey.
Over 30,000 Mahindra Electric Origin SUVs have been sold within seven months, translating to roughly one SUV every 10 minutes. XEV 9e and BE 6 have brought Mahindra a completely new audience. Eight out of ten buyers had never owned or considered a Mahindra vehicle before. These Electric Origin SUVs have opened the brand to luxury intenders, young urban professionals, tech-first families and design-obsessed explorers. BE 6 is barely a year old but already a culture-shaping icon. Owners have turned it into their canvas – with custom paints, mods.
BGMI x BE 6 – The first time an Indian auto brand was featured in India’s biggest gaming phenomenon.
Batman x BE 6 – A global first. The limited-edition 999 units sold out in about 2 minutes.
Mahindra plans to set up 250 electric vehicle charging stations, each with 180 kW, with over 1,000 charging points by the end of 2027. The company has already inaugurated the first two Charge_IN stations in Hoskote on NH 75, Bengaluru – Chennai highway and Murthal on NH44, about 50 km from Delhi. This is a major step by Mahindra towards building India’s high-speed EV charging backbone. Both the charging stations comprise two ultra-fast chargers capable of charging 4 EVs at once.
Mahindra’s pioneering Charge_IN network will exclusively feature 180 kW dual gun chargers designed to deliver faster, more convenient, and reliable charging for electric four-wheelers. Capable of charging the Mahindra eSUV portfolio – XEV 9e, BE 6 and upcoming XEV 9S from 20 to 80 percent in 20 minutes, the Charge_IN network will make long-distance electric travel practical, efficient, and stress-free.
The Charge_IN stations will be strategically positioned along major highway corridors. Each station will be co-located with wayside amenities such as restaurants, cafes, making them natural halting points for travellers. You can sip your coffee while your electric car fast charges and gets you going.
Mahindra eSUVs owners can access Charge_IN from Mahindra’s Me4U app to discover charging stations, charge and pay. These fast-charging stations will also be accessible to other brands’ electric vehicle users through “Charge_IN by Mahindra” app, and through other leading aggregator platforms. Through the Me4U app, customers can currently access ~34,000 public charging points across various Charge Point Operators (including Charge_IN).
