Notwithstanding the current economic downturn post the COVID-19 pandemic due to extended lockdowns, Mahindra First Choice Wheels Ltd launched 34 new state-of-the-art stores, mostly across India’s Tier II/III cities on June 30, 2020. The cities that will simultaneously have a new MFCWL store on the same day include Roorkee, Nashik, Pondicherry, Trichy, Dehradun, Mau, Agra, Azamgarh, Jaunpur, Aurangabad, Ghaziabad and Ahmedabad.
While metros are grappling with ever increasing COVID-19 cases and extended lockdowns, Tier II/III cities are comparatively better placed and are slowly getting the economy back on its feet. Also, given the current health environment, people across the country are prioritizing their health and safety and willing to invest in a pre-owned car. Moreover attractive finance offers and less disposable income is resulting in a surge in the demand for used or pre-owned cars vis-a-vis new cars among buyers. An affordable personal vehicle is becoming the need of the hour.
“MFCWL takes great pride in announcing the launch of 34 stores across India in a single day. Despite the current testing environment, the fact that we are launching these new stores reflects the buoyed sentiment of the consumers and the great trust used car dealers community have shown in the brand,” said Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd.
To further allay any hygiene and sanitization concerns among their customers with regard to their new purchase, MFCWL will provide a sanitation kit with each car sold at itsstores. The kit will contain 2 face masks, a pair of gloves, car disinfection spray and a hand sanitizer along with a step-by-step manual on the process to be followed to sanitize the vehicle.
The new stores will offer all the facilities and services that the MFCWL brand represents including used-car sales, 118-point inspection to quote and buy the actual car value for a consumer looking to sell their car, warranty on Mahindra Certified used cars, easy finance and hassle-free RTO transfer. MFCWL has created an organized eco-system in the highly unorganized industry. All it’s franchise owners have access to technology, training, software, branding and marketing. The brand has created trust and transparency among franchisees, customers, dealers and institutional clients.