Monday, June 24, 2024

Mahindra Konnect First Launched – Device To Manage Your Car’s Health

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Mahindra Konnect First Launched for Rs 7,999 and will come with a lot of data to offer its client once installed in the car which is just plug and play

Mahindra First Choice Wheels has launched Konnect First – a connected car device designed to upgrade your car into a Smart Car. Conceptualised by MFCWL, the device has been developed by Wipro Limited. A leading global information technology, consulting and business process services company. Konnect First will be available at more than 1500 MFCWL franchise outlets across 700+ cities through the country.

Konnect First, an intelligent connected drive solution, enables the car owner to interact with the vehicle and stay connected to it via a mobile app, available on both iOS and Android platforms. With several class-leading features, it offers the car owner a comprehensive package of safety, loss prevention, utility, maintenance and driving analytics in one seamless interface, thus providing complete peace of mind when it comes to the well-being of the car and its owner. The sleek device is compatible with 200+ car variants across brands and can be easily plugged into the car’s OBD port to allow the driver access to a suite of additional functions.

Konnect First offers several industry-first features in one seamless package.

Safety: Instant Location sharing, Real-time vehicle tracking, Roadside Assistance, Risk Cluster, SOS Alerts.
Security and Loss Prevention: Tow alerts, Break-in Protection, Valet Protect and Fatigue Driving Alerts.
Maintenance: Battery Voltage, Engine Coolant and Vehicle Health Monitoring alerts.
Utility Features: Vehicle Insights, Trip Listing & Analytics, Dynamic Leaderboard, Driving Summary, Driving Profile Analytics, Document Wallet.

Konnect First priced at INR 7,999 comes with a complimentary 1 year app subscription. It also offers a 1-year warranty and after-market customer support.

The company’s business model is:

Vehicle retail – Under the “Mahindra First Choice” brand name the company has created a unique franchisee driven business model and is on a mission to transform the way used cars are retailed in the country. The company has a network of 1500+ outlets spread across 700+ cities, which include metros, mini metros and smaller towns. The cumulative retail footprint under the Mahindra First Choice brand is over a million sq feet. (

Vehicle auctions – The company is the market leader in the online auction space, having sold in excess of 3 lakh vehicles through the ‘eDiig’ auction platform ( eDiig is a classic wholesale marketplace where multiple sellers and buyers compete in a transparent online environment. With over 20,000 registered buyers and sellers, eDiig aims to leverage its ‘True time bids’ solution, to seamlessly bridge the requirements of offline and online participants, thus enabling transparency and superior vehicle price discovery. eDiig Auctions take place across 1000 locations in India and over 85000 vehicles were sold through its platform in FY 17. With its mobile auction application eDiig. Now, the company will provide buyers on-the-go auction and bidding services.

All these have made eDiig, India’s most trusted Automobile Exchange Platform.

Vehicle inspections – Autoinspekt is a comprehensive used vehicle inspection and valuation service for lenders, dealers, OEMs and consumers. By combining the use of technology and assurance of physical inspection, Autoinspekt has built capabilities to service inspection and valuation needs across categories and purposes. (

Vehicle pricing – Access to used car transactions data across retail and wholesale channels gave the company an opportunity to develop the, which is also referred to as IBB. Having started out as a used car pricing widget, has transformed into a full-fledged online research platform for customers to buy and sell their car. (

Mohit Soni
Mohit Soni
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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