Mahindra Tractors, part of Mahindra’s Farm Equipment Business, the world’s largest tractor manufacturer by volume, proudly celebrates 25 years of its iconic tractor series, the ‘Mahindra ARJUN series’. One of India’s most trusted tractor brands, the ‘Mahindra ARJUN series is a tough, rugged and versatile higher horsepower series, which offers maximum operator comfort for great customer value, across agri and non-agri applications. In celebration of this milestone, Mahindra Tractors is proud to offer a standard 6-year warranty across the ARJUN series.
Introduced in 2000 with three initial horsepower variants, Mahindra Tractor’s ARJUN series has undergone continuous upgrades to meet the rigorous demands of farming and haulage operations, while staying compliant with evolving emission standards, including TREM III and TREM IV. Today, the series is offered in both 2WD and 4WD configurations, with power ratings of up to 60 HP. Powered by Mahindra’s advanced mDI and CRDe 4-cylinder engine technologies, Mahindra Tractor’s ARJUN series’ delivers best-in-class power and fuel efficiency; a preferred choice for farmers and a dependable partner for heavy-duty haulage operations.
Constant mesh transmission with dual clutch technology for easy gear shifting, high max torque and excellent backup torque ensures that the Mahindra ARJUN series handles sudden increases in load, or when operating at lower speeds. Class leading PTO power and advanced hydraulics systems ensures unmatched performance for every kind of implement, helping farmers maximize productivity for critical operations like land preparation, puddling for paddy, deep tillage, sugarcane haulage, and harvesting.
The Mahindra Tractor’s ARJUN series is sold through Mahindra’s extensive tractor dealer network across the country, along with a comprehensive range of farm implements. Additionally, the tractor series is also offered with convenient and attractive finance schemes from Mahindra Finance.
Mahindra Tractor, India’s No.1 tractor brand, proudly celebrates 11 years of its flagship ‘Mahindra NOVO tractor series’.
Built tough, the Mahindra NOVO tractor series is a high-performance range engineered for durability, advanced technology, and powerful yet fuel-efficient engines. With high maximum torque and excellent backup torque, it delivers unmatched performance across a wide variety of farming equipment. Available in multiple horsepower options ranging from 49 HP to 74 HP, the Mahindra NOVO tractor series is ideal for diverse farming applications such as ploughing, tilling, sowing, and transportation.
The Mahindra NOVO tractor series includes the NOVO 605 DI PS, NOVO 605 DI PP, NOVO 655 DI PP and NOVO 755 DI PP in both 2WD & 4WD variants. Each model is engineered to cater to meet specific farming conditions, setting new benchmarks in performance, comfort, and versatility for Indian farming conditions.
To mark this milestone, Mahindra Tractors has introduced a range of premium features in the NOVO Tractor series, tailored specifically for Indian farming conditions. These include features like the Creeper Mode, mBoost technology, Smart Balancer Technology and the MahaLIFT Hydraulic system with ‘QLift’. These enhancements are available in models over 50hp, with the range now featuring in a premium Metallic Red finish. Mahindra has also introduced a standard warranty of 6-year warranty across the NOVO series.
The Creeper Gear Mode enables ultra-low speeds of 0.3 to 0.4 km/h, allowing operators to perform precision tasks such as onion planting and banana mulching using implements like rotavators. This feature ensures delicate crops are handled with care, minimizing damage and maximizing yield
Equipped with Mahindra Tractors revolutionary, future-ready CRDe engine, through the NOVO series, Mahindra has introduced the industry-first mBoost technology. This feature allows operators to customize and optimize tractor performance across three distinct drive modes—DIESEL SAVER, NORMAL, and POWER—catering to a wide range of farming and commercial operations.
Smart Balancer technology reduces engine noise and vibrations, ensuring a quieter and more comfortable ride, even during extended operations. This is further enhanced by a forward-reverse (FR) shuttle with smooth gear shifting, making it ideal for loader and dozer applications commonly used in construction, mining, and other industries.
The next-gen MahaLift Hydraulics in the Mahindra NOVO tractor series, enables best-in-class lift capacity of 2700 – 2900 kgs, with a ‘QLift’ button operated hydraulics system for seamless operations. Superior pump flow enables smooth lifting of heavy equipment like super seeders and potato planters. QLift also ensures maximum PTO power and ease of operations for equipment like rotavators, all-kinds of ploughs, TMCH (Tractor Mounted Combine Harvester), mulchers and power harrows.
The Mahindra NOVO tractor series also features Mahindra’s next-generation DigiSense technology for farmers to monitor their tractors remotely via their smart phones. DigiSense provides insights into fuel consumption, acreage covered, trips made, as well as tractor performance. Additionally, the Geofencing feature ensures the tractor stays within predefined boundaries.
The flat platform of the NOVO tractor series allows easy movement for the operator. An 8-inch air cleaner and large radiators helps maintain optimal engine temperature, enabling longer operating hours.
The company will also offer the following factory-fitted features as optional add-ons.
· Factory-Fitted Fibre Canopy: Protects the operator from the sun during long working hours.
· Factory-Fitted Accessories: Includes Jeriken weight, front tyre mud guard, and ROPS (Roll over Protection Structure) for enhanced safety and durability.
· Factory-Fitted Aux Valve: Supports a wide range of hydraulic implements for increased productivity.
· 4-Way Adjustable Captain Seat with Arm Rest: Provides unmatched comfort, reducing fatigue during extended use.
To mark the 11-year milestone of the iconic NOVO Tractor series, Mahindra Tractors has introduced a ride-on toy tractor, a scale replica of the Tough tractor for young drivers.
Mahindra Tractors, India’s No.1 tractor brand has introduced the all-new Mahindra YUVO TECH+ 475 DI, a 42 HP tractor specially built to provide farmers with unmatched performance, modern technology, and power to take on farming and non-farming tasks with ease. Designed for higher productivity, improved fuel efficiency, and comfort, the Mahindra YUVO TECH+ 475 DI is a dependable partner for farmers across the country.
At the heart of the YUVO TECH+ 475 DI is a powerful 2980 cc mBULL 3-cylinder engine that produces 191 Nm of maximum torque and an impressive 28% backup torque. A water separator increases engine life by preventing water and contaminants from damaging critical engine components. By removing water from the fuel, a water separator reduces the risk of corrosion, rust, and clogging in the fuel system, leading to improved engine performance and a longer engine life.
The Multi-Speed PTO (MSPTO) gives farmers the flexibility to adjust the PTO speed according to specific tasks, whether it is running a rotavator, powering a bailer, or operating other equipment. This flexibility not only enables quicker turnaround time, but also saves fuel, while reducing the overall cost of operations.
Dual clutch technology, 12 forward and 3 reverse gears enables the tractor to maintain operational speeds even while operating in tough soil conditions or pulling heavy loads. The new tractors heavy-duty hydraulics, with a lift capacity of 2000 kg and a 29 lpm hydraulic pump (litres per minute) flow ensures that the Mahindra YUVO TECH+ 475 DI can handle big and heavy implements with ease.
Mahindra has also focused on operator comfort while designing the YUVO TECH+ 475 DI, with an ergonomically designed spacious seating area, a power steering system and easy-to-reach controls reducing operator fatigue during long working hours.
To ensure peace of mind, Mahindra is offering an industry best 6-year warranty on the YUVO TECH+ 475 DI. The long-term warranty reflects Mahindra’s confidence in the durability of the tractor and the company’s commitment to supporting farmers in accomplishing more with high power, multi-application versatility and modern technology.
The tractor is available at Mahindra Tractor dealerships across Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Maharashtra.
