Maruti Commercial Vehicles Branding Expands – Know Details
Maruti Suzuki India Limited today announced the expansion of its commercial network portfolio. Maruti Commercial Vehicles network will now also sell the extensive Tour range of vehicles, namely Tour H1 (hatchback), Tour H2 (hatchback), Tour S (sedan), Tour V (van) and Tour M (MPV). Maruti Suzuki Commercial network already retails light commercial vehicle Super Carry and country’s best selling van Eeco.
Maruti Suzuki forayed into the commercial segment in September 2016 with Super Carry. With a 240% growth in the past three years, the inclusion of the Tour range will help further strengthen the Maruti Commercial Vehicles network.
Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “Maruti Suzuki’s Commercial channel is the fastest growing commercial network in the country. A majority of the Commercial network customers comprise of ‘owner-cum-driver’ who are ambitious, risk takers and are looking for recognition. Their primary need is to get a stable income, and these vehicles contribute as a source of livelihood for them. Similarly, the fleet owners seek increased productivity, improved earnings and expansion of their business. Our internal research suggests that both these goods carrier owners as well as passenger carrier owners have similar business needs. Recognizing this as an opportunity, we decided to consolidate our commercial offerings under one roof.”
He added, “The expanding Commercial network is a testimony to our focus on customer satisfaction and establishes our expertise in understanding the needs of the customers. Our customer first Commercial Rangeapproach has contributed to mass acceptance of the brand resulting three times growth in network. With an enhanced portfolio of Super Carry, Eeco and Tour range available via our Commercial network, we are confident that it will also help our dealer partners”
Further, as a step towards enhancing inclusivity, a new brand logo for Maruti Commercial Vehicles network was revealed recently. In 3 years of its launch, the Maruti Suzuki Commercial network has expanded its footprint to over 320 stores across 235+ cities. Built on the values of partnership, reliability and efficiency, Maruti Suzuki Commercial network is specially designed to cater to the specific needs of our customers.