Mercedes 2025 Sales Reach Sky High – Maybach Localized – EQS Celebration Launched

Mercedes-Benz today announced strong sales performance for 2025, buoyed by the success of the core segment and overwhelming demand for its Top-End Vehicles, including the AMGs and the BEV portfolio. Mercedes-Benz products across the portfolio were able to retain customer preference and loyalty.

Highlights 2025 Sales Performance:

 Mercedes-Benz India delivered 19,007 units in CY 2025 (19,565 units in CY 2024). Best-ever year in
terms of revenue.
 Top-End Vehicles (TEV) portfolio comprising the exclusive S-Class, Mercedes-Maybach and AMG
demonstrated exceptional resilience with 11% yoy growth, and 25% sales penetration
 The high-performance AMG portfolio grew by a strong 34% yoy, reflecting the growing aspiration for
the wide range of AMG performance vehicles
 Mercedes-Benz India’s BEV portfolio sustained the growth momentum with 12% yoy growth, while
comprising 20% of all top-end Mercedes-Benz sold in India
 70% of all Mercedes-Benz BEVs sold in 2025 belong to the top-end segment, priced between Rs.
1.25 crore to 3.1 crore. Top-end BEVs comprise the EQS SUV, EQS Sedan, Mercedes-Maybach EQS
SUV and the Mercedes-Benz G580
 Long wheelbase E-Class continued to outsell its category, retaining strong customer loyalty, being
‘India’s most desired and highest selling luxury car’
 The EQS SUV remains Mercedes-Benz’s highest selling luxury BEV in India
 Entry luxury, Core and Top-End contributed 13%, 62% and 25% respectively to the overall CY 2025
sales volume
 Mercedes-Benz sedan portfolio contributed strongly to sales with sustained demand for the C-Class,
LWB E-Class, S-Class and Mercedes-Maybach S-Class limousines
 Robust performance from the SUV segment buoyed by rising demand for the entire portfolio
comprising GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63 SUV
 Mercedes-Benz’s ‘Entry Luxury’ portfolio witnessed a decline of 20% year-over-year, taking down the
share to 13% of overall volumes. This is in line with the brand’s strategy of not compromising
product substance or participating in price competition in the market.
Mercedes-Benz to launch 12 new products in 2026
In 2026, Mercedes-Benz plans 12 new cars for India, including new models and some with no
predecessor, in addition to launching facelifts. Many of these products will comprise Top End Vehicles
and new BEVs.
This product extravaganza reiterates Mercedes-Benz’s commitment to cater to an evolving customer set
that desires the best products, technology, and experiences. Mercedes-Benz will debut the muchawaited CLA BEV introducing MB.OS.
Mercedes-Maybach GLS: Local Manufacturing of Ultra-Luxury SUV
Mercedes-Benz India has announced the start of local production of the Mercedes-Maybach GLS at its
world-class manufacturing facility in Pune. This marks a significant milestone in the brand’s
manufacturing capabilities in India, making India the first market outside USA to locally produce the
ultra-luxury Mercedes-Maybach GLS.
The decision reinforces India’s strategic importance as being among the Top 5 global markets for
Mercedes-Maybach, witnessing increasing demand for top-end ultra-luxury vehicles. The local
manufacturing initiative will enable faster delivery timelines and enhanced customer access to this
pinnacle of craftsmanship on wheels.
Since its India debut in June 2021, the Mercedes-Maybach GLS has established itself as a highly
aspirational SUV in the country, consistently witnessing strong demand from eminent customers looking
for the ultimate Mercedes-Maybach experience in a luxurious SUV format. The ultra-luxurious vehicle is
currently retailed in India as a CBU (Completely Built Unit) import.
MB.CHARGE Public: Unified Charging Ecosystem
Mercedes-Benz India launched the ‘MB.CHARGE Public’, a comprehensive digital service that provides all
Mercedes-Benz EV customers across India with access to a unified charging network via the MercedesBenz app & RFID code. The service integrates multiple charging partners, offers real-time charger
availability, seamless payment solutions and charging history tracking. Customers must activate
‘MB.CHARGE Public’ and ‘Display of charging station services’ via the Mercedes-Benz app or OneWeb
portal with their existing Mercedes me ID.
MB.CHARGE Public is one of the largest and most established public charging networks in the world,
giving Mercedes-Benz customers seamless access to a truly global charging ecosystem. With more than
350,000 active users and over 3.3 million charging points worldwide, the network has already proven its
scale, reliability, and customer acceptance across multiple markets. Today, MB.CHARGE Public is
available in 37 countries, offering widespread accessibility and a consistent charging experience
wherever customers travel.
MB.CHARGE Public, provides the customers with a complete end-to-end integration flow, right from
finding a charging point to the payment process, all in a single ecosystem. Customers can now charge
their EV across 9000+ DC charging points in India, as Mercedes-Benz has partnered with multiple charge
point operators including Jio BP, Chargezone, Chargemod, Zeon charging and all Mercedes-Benz
dealership chargers.
The service offers convenient authentication options—via the Mercedes-Benz app, or with the
MB.CHARGE Public RFID card—before charging. Exact prices per kilowatt-hour as well as the estimated
cost to reach the maximum charge level are displayed. Each charging process is billed by a payment link
automatically via SMS and e-mail after the charging session is completed. Customers can conveniently
pay via all payment options including credit/debit cards, all UPI apps.
30 new luxury touchpoints in 2026

Mercedes-Benz India will enhance its presence with 15 new luxury touchpoints in 2026 in 3 new
markets, and enhance 15 existing touchpoints according to new architecture standards.
Mercedes-Benz Franchise Partners will continue to invest over Rs. 450 crore, ensuring the MercedesBenz retail network remains world-class.
Streamlining Sales and Customer Journey: Creating an ‘1 Customer Unit’ Experience | 3 Clicks to Finance
Mercedes-Benz India has successfully streamlined its Sales and Customer Journey functions to create ‘1
Customer Unit’, that delivers seamless customer experiences across sales, service, and finance. This
strategic optimization enables customers to access comprehensive automotive solutions through a
single touchpoint, allowing for better alignment of strategic objectives, faster go-to-market for bundled
offerings, and more efficient resource deployment reflecting Mercedes-Benz’s commitment to customercentricity.
For customers, rather than navigating multiple touchpoints for vehicle selection and financing, they will
now benefit from a single-window approach where tailored financial solutions are integrated into the
purchase journey from the very first interaction.

This unified framework will enable more personalized ownership packages, combining vehicle financing,
insurance, extended warranty, and service plans—designed around individual customer needs. The
result is a smoother, more convenient path to luxury car ownership, with faster processing, cohesive
communication, and a consistent brand experience that reflects the hallmark standards of the ThreePointed Star.

3 Clicks to Finance:
Mercedes-Benz India is creating a fully digital, customer-led onboarding journey with validation from
authorized ‘golden source’ databases, as part of the company’s digital transformation roadmap. This
initiative will enhance data accuracy and regulatory compliance, significantly reduce turnaround time
and deliver a seamless, intuitive experience for customers.

 First-Class rear compartment: Travelling like in a private jet. Enjoy ultimate comfort with two
individual seats, a full-length center console that doubles as a mobile office and easy access to
the integrated MBUX rear tablet for productive work or relaxed travelling.
 E-ACTIVE body control: Drive with effortless elegance on any road. This fully active suspension
delivers unmatched comfort, precision and dynamic handling; while offering exceptional off-road
capability.
 MANUFAKTUR Leather Package: Immerse yourself in pure elegance. The finest nappa leather
surrounds throughout the interior – from exclusive upholstery cushions for the Executive seats to
the roof liner. The MANUFAKTUR leather package elevates cabin to a new level of luxury.
 MANUFAKTUR Exclusive Leather Package: Elevate your interior with the MANUFAKTUR Exclusive
Leather package.Even the window frame is upholstered in the finest nappa leather. The side
instrument panel covers are also clad in the respective equipment colour.
 Burmester® high-end 3D surround sound system: Experience legendary sound expirience with 29
speakers and 1610 watts of power. Enjoy customizable 3D sound at every seat and immerse
yourself in music with Dolby Atmos® quality.

 ENERGIZING Package Plus: Experience ultimate comfort: seat climate control and multi-contour
seats with massage function complement the ENERGIZING Comfort control. Your vehicle can keep
you vitalised and pampered throughout your journey
 Folding tables in the rear: Two leather-finished folding tables add elegance and convenience,
turning your First-Class rear suite into a refined workspace in seconds.
 Enjoy chilled drinks anytime. The 9.6-litre refrigerated unit
seamlessly integrated into the rear armrest keeps refreshments within easy reach for ultimate
comfort.

 The bespoke flute holders in the refrigerated compartment and in
the rear center console are perfectly matched to the exclusive Maybach champagne flutes.
 offers all-round monitoring of the
vehicle’s surroundings with anti-theft alarm and emergency key deactivation.
 ceramically high-sheen-polished including fully
integrated wheel bolt cover.
 The hallmark of Maybach elegance, the signature two-tone finish embodies
exclusivity, masterful craftsmanship, and timeless sophistication.

The EQS SUV 450 now offers an even more dynamic and luxurious presence with the addition of the
AMG Line. This enhancement brings a sportier aesthetic and refined details, previously available only on
the EQS SUV 580, allowing customers to experience heightened visual appeal and performance-inspired
styling.

Furthermore, to ensure supreme comfort for all occupants, the EQS SUV 450 will now feature active Rear
Seat Ventilation, this enhancement signifies a broader integration or an upgraded active system,
ensuring optimal climate control and comfort for rear passengers on every journey.
 Make an uncompromising statement with athletic presence of AMG bodystyling and
21″ AMG light-alloy wheels. The AMG front apron in A-wing design and the rear apron with
chrome accents make a powerful impression.

 Light-alloy wheels aerodynamically optimised, painted in highgloss black with a high-sheen finish
 Extremely comfortable journeys in the 2nd seat row: in addition to
the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With
the MBUX rear tablet, passengers can control the vehicle’s comfort functions and MBUX
multimedia system.

The EQS SUV 580 reaffirms its exceptional versatility with the highly sought-after 7-seat configuration.
This option, which was earlier sold out, allows for increased passenger capacity without compromising
on luxury or space, making the EQS SUV 580 an even more compelling choice for families and those
requiring flexible seating arrangements.
In line with our commitment to ultimate passenger comfort, the EQS SUV 580 also receives the addition
of active Rear Seat Ventilation, and this update emphasizes an upgraded active system, providing a
consistently pleasant and refreshing environment for rear occupants.
With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare
wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and
space optimization required to accommodate the third-row seating.
 The fully-fledged 3rd row of seats for 2 additional passengers can be quickly
folded in and out at any time. This way you can use flexibility according to your needs. With the
EASY-ENTRY system, passengers can sit comfortably in the 3rd row.
 Extremely comfortable journeys in the 2nd seat row: in addition to
the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With
the MBUX rear tablet, passengers can control the vehicle’s comfort functions and MBUX
multimedia system.