Mercedes-Benz today announced its best-ever fiscal sales with 19,363 new Mercedes-Benz retailed in the April 2025-Mar 2026 period (up from 18,928 units in FY 24-25). The company retailed 5,131 new Mercedes-Benz in the January to March 2026 period, growing by +7% (Q1 2025: 4775 units). Mercedes-Benz India sales was strongly driven by new and existing products, qualitative network upgradation and differentiated customer experience. Continued robust performance of the Core and Top-End Luxury segment was the key highlight of Mercedes-Benz’s sales performance during FY 25-26 and also Q1 2026.
Mercedes-Benz’s Top-End Luxury segment that comprises highly desirable and industry benchmark
models like the S-Class, Mercedes-Maybach, EQS SUV and the AMG range continued its growth
trajectory, successfully retaining the trust and loyalty of highly discerning customers. Top-End Luxury
segment sales grew by a strong 25% in Q1 2026 and by 16% in FY 25-26, underpinned by consistent
demand for the S-Class, Mercedes-Maybach range, EQS SUV and also iconic products like the AMG G
63.
Notably, in FY 2025-26, 27% of all luxury cars sold by Mercedes-Benz in India were ‘Top-End Luxury’
vehicles. Waiting period for the Top-End Luxury segment currently ranges from 4 months and
extends up to a year for iconic products like the AMG G 63.
Consistent demand drives the important ‘Core’ segment:
Mercedes-Benz’s ‘Core’ segment significantly contributed to the sales performance in FY 25-26 and
in Q1 2026. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs
continued to retain customer preference, contributing a significant share in the overall sales volumes
of Mercedes-Benz.
In FY 25-26 and Q1 2026, the success of the E-Class LWB (also available with a dynamic E 450
variant) remained unabated, with very high customer traction across all markets. The Long
Wheelbase E-Class remains the highest selling luxury car in India.
Mercedes-Benz’s Entry Luxury models are defined by strong product content and superior value
proposition. In FY 2025–26, the segment saw an 18% decline within a market increasingly dominated
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by lower-price products supported by market-led incentives. Mercedes-Benz however continues to
focus on comprehensively equipped, feature-rich vehicles, underscoring a value-oriented sales
approach that not only aligns with long-term brand desirability; but prioritizes ‘customer aspiration’
over ‘price-led volume aspirations’.
Battery Electric Vehicles now account for 20% of Mercedes-Benz’s total Top-End retail volumes in FY
2025–26. Notably, Top-End Luxury BEVs (priced above ₹1.4 crore) recorded an 85% growth in FY
2025–26, driven by strong demand for the EQS SUV, EQS Maybach SUV, and the Electric G-Class
SUV. Mercedes-Benz is set to launch the highly anticipated CLA BEV on 24 April 2026, reaffirming its
long-term BEV roadmap for the Indian market. The CLA BEV will be the first of Mercedes-Benz’s
next-generation software defined electric vehicles, marking the beginning of the brand’s global
electric product fireworks in India.
Under its ‘Go to Customer’ strategy, Mercedes-Benz India has outlined an ambitious retail network
expansion strategy for 2026. The company plans to establish more than 20 world-class luxury outlets
across high-potential emerging markets, alongside reinforcing the brand’s presence in key
metropolitan regions such as Bengaluru, Mumbai, and Delhi NCR. As part of this expansion plan,
Mercedes-Benz India will debut in new markets like Visakhapatnam and Varanasi, while further
strengthening its footprint in with new luxury outlets in established markets of Pune and Goa, during
Q2 2026.
Customer Experience remains central to Mercedes-Benz’s Network Strategy. The company will
continue to upgrade existing facilities across markets to global luxury standards, while also exploring
new retail formats and advanced technologies, including AI- and automation-led solutions. This
expansion will be supported by an investment of over ₹450 crores by Mercedes-Benz Franchise
Partners over the next two years.
