Mercedes-Benz today inaugurated a new workshop facility of Auto Hangar in Mumbai’s prime location of Vile Parle. With ‘MAR 2020’ global retail presentation, the Auto Hangar Vile Parle service center aims to deliver a luxury customer experience to the growing Mercedes-Benz customer base in the financial capital. The Three-Pointed Star’s popular retail format is based on four pillars, which include Design, Architecture, Customer oriented processes, and Digital enhancements, providing the customer an immersive luxury brand experience.
A modern retail presentation format from Mercedes-Benz was implemented across the globe. It offers a unique experience with the combination of the digital and physical worlds. The new modern design and signature architecture enable a seamless customer journey. With the new format, people’s role and processes are realigned to ensure coordination between various touchpoints and operations, for higher customer convenience. The modern format creates an enriching ownership experience for our customers with state-of-the-art concepts and designs.
Mohan Mariwala, Managing Director, Auto Hangar said, “Mercedes-Benz is the most iconic automotive brand globally and we are extremely proud to share our journey with the Three Pointed Star in India for the last 25 years. In these years, we have delivered over 16500 cars to our discerning customers. With the opening of our new ‘MAR 2020’ workshop in the heart of Vile Parle, we are confident of delivering and fulfilling the service requirements of our customers in Mumbai. This modern luxury workshop, representing the brand’s new retail presentation, will offer an unparalleled vehicle ownership experience to our valued patrons in the city.”
Highlights of the Mercedes-Benz Auto Hangar workshop:
• Auto Hangar’s 5th workshop is based on Mercedes-Benz’s signature brand presentation in retail with a focus on the four pillars of Design, Architecture, Customer oriented processes, and Digital
• This is the first ever ‘MAR 2020’ workshop in the Western Region. With this, we have a total of 4 ‘MAR 2020’ outlets which boast of the latest design language from Mercedes- Benz
• Investment of INR 4.8 crores| The facility is spread across 11,000 sq. ft. with 10 bays| Capacity to service over 3600 cars per year
Mercedes-Benz Premier Express Prime 2.0:
• Mercedes-Benz also introduced its popular Premier Express Prime 2.0 (PEP 2.0) service programme with the inauguration of the new service facility at Auto Hangar.
• With PEP 2.0, customers can have their cars serviced in under 3 hoursii. If the service is not completed in the stipulated time, then the franchise partner will offer the service complimentaryiii
Services covered under Premier Express Prime are:
• Service A type – Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning
• Service B type – Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning, Fuel Filter check, Air Filter replacement
• Diesel Fuel filter | Brake discs and Brake pads | Wheel Balancing
• This entire customer service journey has been made completely digital by incorporating
Mercedes DSD Nxt
