MG Motor India today announced that it will re-open bookings of MG HECTOR on September 29, for a limited period. The price has gone by a whopping Rs. 40,000 The move comes as the company ramps up its production for its second shift beginning in November this year, in line with the increase in component supply from its global and local vendors.The company would be adding approximately 500 people to its direct payroll thanks to second shift operations.
The current priority waitlist, which stands at 15,000 customers,will be provided the first preference to book the HECTOR as bookings open. Customers can book the MG HECTOR at INR 50,000 on the carmaker’s website or at its 120+ centers across the country. During the latest booking period, any new Hector booking will reflect marginal price increase of approximately 2.5% (depending on the variant).However,the price at the time of delivery will prevail.As a special,first-of-its-kind gesture,customers who had booked MG Hector in the first phase will be protected from the price increase.
Launched on June 27, the HECTOR garnered over 28,000 bookings within 6 weeks, forcing the carmaker to temporarily close bookings and ramp up production at its Halol manufacturing plant as part of its commitment to customer satisfaction. MG HECTOR’s waiting period currently extends to nearly 3-4 months depending upon the variant, transmission and colour choice. Could this constant procedure change and price increment over the period to come and right now divert sales? Let’s wait and watch.