JSW MG Motor India introduces new-age automotive luxury with MG SELECT, inaugurates its first experience centre in Worli, Mumbai. Based on the philosophy of ‘Reimagining Luxury’, the MG SELECT Experience Centres will offer sensorial experiences, personalised services, iconic product lines blended with new age luxury, innovation, and sustainability to car buyers in India.
Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “Luxury consumption in India has grown exponentially in the recent years, with MG SELECT we aim to further create a niche for the luxury car buyers by redefining and elevating the car ownership journey. Our vision of redefining the Indian luxury automotive landscape aligns with our dealer partners and together we will create newer benchmarks by offering technologically advanced products and exclusive experiences.”
Inspired by spatial expression of art galleries, the MG SELECT Experience Centres are designed with sublime, earthy and infinite white scapes, each showroom exudes a surreal space that evokes clarity and seamless flow. With a focus on exclusivity where less is more, the car takes centre stage as a piece of sculptural art immersing the car buyers.
Gautam Modi and Nidhi Modi Chheda, Dealer Principal, MG SELECT Mumbai,”MG SELECT Mumbai is an iconic expression of automotive excellence where timeless design and new age luxury come together in harmony. Rooted in MG legacy of innovation and a deep commitment to sustainability, this space redefines modern mobility for Mumbai’s discerning connoisseurs. Every detail reflects refined aesthetics, thoughtful experiences and enduring values. At MG SELECT, we honour aspirations, nurture meaningful relationships and craft a legacy defined by elegance, integrity and a shared vision for a better future.”
Today marks the inauguration of MG SELECT Mumbai situated in Atur House, Worli, a distinguished landmark that now proudly stands as Mumbai’s only authorized showroom. The luxury brand will inaugurate 14 centres in 13 key cities including Mumbai by the end of Q3 of CY 2025. MG Cyberster – the World’s Fastest MG, and the MG M9 – the Presidential Limousine, will be up on display for enthusiasts to explore up close.
