Ola Electric today announced the opening of its 500th Experience Centre (EC) in Srinagar District of Jammu & Kashmir, as part of its strategy to expand its direct-to-consumer (D2C) presence across the length and breadth of the country. With presence in close to 300 cities, Ola has been actively launching ECs all over India, building the largest D2C retail network in the country’s automotive industry in under eight months since inaugurating its very first EC in Pune last year.
Thanks to the brand’s omnichannel strategy and speed of offline expansion, Ola has today achieved a 98% market reach in India, covering almost all markets within the country. Having already made its 500th EC operational in Srinagar, Ola is now planning to take the total number of ECs in the country to 1,000 by August of this year.
Anshul Khandelwal, CMO, Ola Electric said, “With the inauguration of our 500th store in India, we take immense pride in accomplishing our objective of establishing a comprehensive presence across the entire nation through our direct-to-consumer (D2C) approach. This remarkable milestone serves as a testament to our unwavering dedication to making electric mobility accessible and convenient for everyone. At Ola Electric, we remain resolute in our commitment to spearheading the transition towards a cleaner and sustainable future for India. The opening of our 500th store signifies not only a celebration of our accomplishments but also serves as a reminder of the challenges that still lie ahead. With our D2C model, we are excellently positioned to create a significant impact in the realm of electric mobility, and we are excited to continuously push the boundaries of what is possible.”
The Ola Experience Centres are a one-stop shop for all things related to Ola’s electric vehicles. They provide EV enthusiasts with the opportunity to experience Ola’s world class products and avail guidance on the purchase journey, financing, and after-sales services. Visitors can even take a test ride of the S1 and S1 Pro before making a purchase decision.
Ola introduced its D2C sales & service model for two-wheelers in India, which included doorstep delivery and servicing, making it the largest D2C outreach in the history of the Indian automotive industry. Although the company now has 500 ECs across the country, a significant portion of its sales still comes from its website and apps. Ola’s omnichannel approach has facilitated EV accessibility throughout India, particularly in remote areas, where EVs were previously unavailable.
Ola currently wrests 40% of India’s EV scooter market. Last month, the company recorded its highest-ever monthly sales, selling over 30,000 units and cementing its position at the top of the EV 2W sales table for the eighth consecutive month.