Ola Electric, India’s largest EV company, today rolled out ‘Love on 2 Wheels’ campaign and announced exciting discounts, cashback and exchange offer for the month of February. Ola has topped the sales charts for five months in a row and has been a clear leader in the EV two-wheeler segment. To further accelerate its growth momentum, the company has announced these limited-period offerings to drive EV growth and adoption in the country.
Anshul Khandelwal, Chief Marketing Officer, Ola, said, “We had a great run last year and Ola has emerged as the largest EV manufacturer in the country. The Ola S1 remains India’s favourite EV, and with our ‘Love on 2 Wheels’ campaign, we aim to further excite the customers with unmatched offers and value on their upcoming purchase. Ola scooters are the best-selling EV 2Ws in the country and we believe that it won’t be long before they become the best-selling 2Ws in India.”
As part of the ‘Love on 2 Wheels’ campaign, Ola has announced a discount of up to INR 12,000 on Ola S1 Pro and exchange bonus of up to INR 4,000. Customers can now take home an Ola scooter at zero down payment with monthly EMIs of just INR 2499. As part of the offer, customers can avail lowest interest rates starting at 8.99%, zero processing fee, and additional discounts on select credit cards.
Under this campaign, customers will now be able to use Ola’s hypercharger network free of cost for a year and will additionally get a 50% discount (worth INR 1500) on Ola Care+ service subscription plans for both S1 & S1 Pro scooters.
Catering to customers with different range requirements, Ola recently expanded its S1 portfolio to 6 models. Powered by 2KWh, 3KWh and 4KWh battery packs, the new variants of the Ola S1 Air are priced at an attractive price of INR 84,999, INR 99,999 and INR 109,999 respectively. Additionally, the newest variant for the Ola S1 uses a 2KWh battery and is available at INR 99,999.
Ola has been on an expansion spree in hypermode, with opening 200+ experience centres across the country from where customers can explore Ola’s technology, get deliveries and also get their vehicles serviced. With 80% of all customers already within 20 kms of an Ola Experience Centre, Ola plans to further double down its D2C outreach and open 500 experience centres by March 2023.