TVS Motor has reached a partnership agreement with PETRONAS, an alliance that will see the progressive energy company become the title partner of TVS Racing, India’s first factory racing team.
Rebranded as PETRONAS TVS Racing Team, the outfit will don a new livery as part of the alliance effective this season. PETRONAS is also set to supply its high-performance engine oil, PETRONAS Sprinta to the team who will participate in road-racing, supercross, and rally formats of racing, including the Indian National Motorcycle Racing Championship (INMRC), Indian National Supercross Championship (INSC), and Indian National Rally Championship (INRC).
TVS Racing, a pioneer in building Motorsports in India since 1982 has been integral in growing the racing performance culture. It has done so by creating multiple riding platforms for young enthusiasts to explore race performance in a fun and safe environment. This partnership will give a boost to further grow the popularity of racing in India.
The partnership is further complemented by a strategic business alliance with PETRONAS Lubricants International (PLI) to develop a co-branded oil – PETRONAS TVS TRU4 RacePro – which will be available for consumers in the high street market across India in May 2022.
TVS Racing has been pivotal in engineering the TVS Apache series through the company’s “Track to Road” strategy. The brand has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts. This has resulted in TVS Apache and TVS NTORQ 125 becoming the fastest growing brands in their respective segments. TVS Racing is also the pioneer of the One Make Championship in the country, the first Indian manufacturer to introduce the series in India.