Renault India launches Renault Experience Days across Maharashtra. This innovative and immersive initiative is an attempt to revive sales. The Renault brand has lost its “Number one European car brand” tag to VW Group. The urban market where the market has shifted towards the Rs 15-25 lakh car, the brand does not have any car there like used to have with the Duster. The Duster is still two years away from an Indian launch with powertrain option being a key aspect slowing down the F+rench brand.
As part of this initiative, Renault introduces the Showroom on Wheels Across 26 states, 3 UT’s and 625 locations in India. As a part of this campaign it will cover 31 locations in Maharashtra. By bringing the showroom experience directly to the customers’ doorsteps through the “Showroom on Wheels” and providing convenient and efficient vehicle servicing with the Workshop on Wheels. Along with these, Renault Experience Days will also provide the on spot test drive, booking and car finance options, which will make one stop solution for the customers.
Renault’s exemplary performance in its home country, France, where it currently holds the top position in terms of sales volume, and securing the second spot in Europe, are testaments to the brand’s commitment to excellence and constant innovation. The launch of “Renault Experience Days” signifies the next phase in Renault India’s growth trajectory, as the company leverages this initiative to make a profound impact in the Indian market.
The Showroom on Wheels will serve as a mobile extension of Renault’s showrooms, offering potential customers the opportunity to explore and experience the latest Renault vehicles up close. Expert sales personnel will be present onboard to provide detailed information and assist customers in making informed choices.
This initiative will ensure maintenance and servicing of Renault vehicles at the customers’ doorstep. Equipped with cutting-edge tools and operated by highly skilled technicians, these workshops will provide convenience and efficiency to Renault owners across the nation.
The Showroom on Wheels will feature interactive displays of Renault’s models like the Triber, the Kiger, and the Kwid. Renault TRIBER is the safest mass segment 7-seater in India and offers outstanding quality, modularity and attractive design with superior value packaging. In addition to all the features of Renault TRIBER offers one of the largest boot space of 625L in its category. It is built with best level safety features and boasts of a 4-Star Safety Rating for Adult occupant safety by Global NCAP.
Renault India has expanded physical network infrastructure to more than 450+ sales and 500+ service touchpoints in India under ‘Project Vistaar’, which include 230+ Workshop on Wheels locations across the country. Renault invites everyone in Maharashtra to be a part of this transformative journey, as it endeavors to bring unparalleled experiences to the people of state.