Royal Enfield, the global leader in the mid-size motorcycle segment
(250cc–750cc), has been ranked the 3rd strongest automobile brand in the world by Brand Finance,
in its Automotive Industry 2026 report. The recognition places Royal Enfield amongst the world’s most
admired automotive names and strengthens its position as a truly global Indian brand, one that
continues to shape the future of motorcycling while staying true to its timeless spirit.
Royal Enfield achieved a Brand Strength Index (BSI) score of 88.9/100 with an AAA rating, while
recording a remarkable 30% surge in brand value to USD 1.2 billion.
As the oldest motorcycle brand in continuous production with a legacy spanning 125 years, Royal
Enfield has evolved into one of the world’s most iconic motorcycle brands, loved by generations of
riders for its timeless design, authentic character, and philosophy of Pure Motorcycling.
Today, the brand has a presence across 80+ countries, supported by a growing retail network of over 3,200 stores
globally, seven international CKD assembly facilities, and vibrant riding communities around the world.
Royal Enfield holds strong market positions globally, from Mebourne to Munich and Sao/ Rio to
Bangkok, and continues to build deep emotional connections with riders through its motorcycles,
immersive experiences, and culture-led community platforms.
Its portfolio spans 14 internal combustion engine motorcycles across Heritage, Cruiser, Roadster,
Adventure, and Pure Sport categories, each reflecting the brand’s ability to blend heritage with modern
relevance for riders across markets. More recently, Royal Enfield has also marked its entry into electric
mobility with Flying Flea, its new city+ electric mobility brand, launching the Flying Flea C6.
The strength of the brand is further reflected in the recognition it continues to receive across quality
and partner ecosystem benchmarks. Royal Enfield was ranked highest in overall two-wheeler initial
quality in the J.D. Power 2025 study and secured the #1 position in the Federation of Automobile
Dealers Associations (FADA) Dealer Satisfaction Survey.
