With the inauguration of the second PPS Motors facility in Bengaluru, ŠKODA AUTO India aims to further strengthen its position in Karnataka and push forward its campaign of establishing a strong foothold in the southern markets of India. The new state of the art dealership facility sports the new Corporate Identity and Design as a part of ŠKODA AUTO’s global redesigning process. The Czech auto manufacturer, under the purview of the ‘INDIA 2.0’ project, will have at least twice as many sales and service touchpoints, as it does today, by 2022. With the presence of 39 facilities in South India, ŠKODA AUTO India has planned to have a total of 7 dealership facilities in Bengaluru under the ‘INDIA 2.0’ project.
The new PPS Motors dealership facility is strategically located in a prime location at Sy No 1 A, Block 20, Jakkur Plantation Village, Yelahanka Hobli, New Airport Road, Bengaluru North 560064 and offers utmost ease and convenience across the region. The Showroom boasts of the latest CI & design language of ŠKODA AUTO and can display 6 cars in an overall area of 5000 Sq. Feet. Also, the new workshop facility is located at Sy No 44, Geddahalli Village, Opposite to Mantri Splendor Apartments, Hennur Road, Bengaluru East – 560077. The workshop is spread across 30,000 Sq Feet with a capacity to service approximately 800 – 1000 cars per month. The State-of-the-art facility is equipped with 23 bays, latest infrastructure & equipment as per ŠKODA Standards for serving the customers. Both the Showroom and Workshop facilities are well located to serve customers of North Bangalore.
Commenting on the inauguration of the new facility, Mr. Zac Hollis, Brand Director, ŠKODA AUTO India said, “To ensure preparedness for INDIA 2.0 launches, we at ŠKODA AUTO India are continually striving to expand our network reach, across the nation, so that more and more customers can experience our products and also enjoy easy access to our customer centric aftersales solutions. Bengaluru is a key market for us in South India, and we are confident that our partnership with PPS Motors will be pivotal for the brand and will further strengthen our foothold in Karnataka.”
Mr. Rajiv Sanghvi, Dealer Principal, PPS Motors Private Limited said, “We are delighted to strengthen our partnership with ŠKODA AUTO India and introduce a new dealership facility in Bengaluru, Karnataka. With the global best practices and processes of ŠKODA AUTO coupled with our understanding of the customer preferences and adapting to them we endeavour to provide Best in Class customer experience..”
In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalized business processes, aim to enhance the overall customer experience. The new architectural concept of the dealership design reflects ŠKODA AUTO’s philosophy expressed in the slogan: “Simply Clever with a Human Touch”.
The new architecture of the dealership facility is characterized by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept. The new exteriors of the ŠKODA AUTO dealerships will be the brand’s powerful statement during both day and night – clear, transparent, modern, and open.
In addition to sustaining ŠKODA AUTO’s proven strengths, the company is placing an increasing emphasis on enhancing the emotional appeal of the brand. It is conveyed by the sophisticated and logical arrangement of all the key elements, business areas, customer zones, and the use of cutting-edge technology.
The high-quality materials, new design features, effective lighting solutions, architectural graphic elements, and warm wooden tones create an inviting atmosphere. Fresh hues, clarity, openness, and transparency are the highlights of the new interiors of ŠKODA AUTO showrooms.