Nissan Motor India announced its association with the International Cricket Council (ICC) for the seventh successive year, as the official sponsor of the ICC Men’s T20 World Cup 2022 to be held in Australia from October 16 to November 13 with the Nissan Magnite as the Official car of the event.
Commenting on the announcement Rakesh Srivastava, Managing Director, Nissan Motor India said, “Nissan is delighted to continue our successful association with one of the most loved sporting events in the world as the official sponsor, with the Big, Bold, Beautiful Nissan Magnite as the official car of the event. The Nissan Magnite continues to be the preferred choice of vehicle for customers in India and across 15 export markets and is the natural choice for the official car of the event”.
Nissan India will also promote the ICC Men’s T20 World Cup 2022 virtual trophy tour during the event, where fans can access it virtually through a 3D Augmented Reality (AR) filter on the official Facebook and Instagram pages for the event. Fans can use this filter to get creative and take control of the tour, taking the trophy (virtually) wherever they like – their backyard, the local cricket club, a popular landmark in their city, anywhere at all.
ICC Men’s T20 World Cup Virtual trophy (Insta AR filter)
ICC Men’s T20 World Cup Virtual Trophy Game (Insta AR Filter)
Launched in December 2020, the big, bold, beautiful Nissan Magnite (currently available at a starting ex-showroom price of INR 5.97 lakh), has been “Inspired by India, and Engineered in Japan”, underlining Nissan India’s manufacturing philosophy of “Make-In-India, Make for the World”. The Nissan Magnite has witnessed phenomenal response from customers, with more than 1,00,000 cumulative bookings to date. In July 2022, Nissan also launched the “Nissan Magnite, Red Edition” at an attractive entry price of INR 7.86 lakh.
The Nissan Magnite is exported to over 15 countries. The most recent launches have been in Nepal, Bhutan, and Bangladesh. Nissan India commenced exports in September 2010 and currently exports vehicles from its Renault-Nissan Automotive India Ltd. plant in Chennai to 108 countries including New Zealand, Australia, Middle Eastern countries; and countries in Europe, Latin America, South-East Asia, SAARC; Sub Sahara, and Africa. In recent years, Nissan India has shifted its primary export market from Europe to Middle Eastern countries such as Saudi Arabia, the UAE, Oman, Qatar, Bahrain, and Kuwait.